5 Most Common Reasons Why Influencer Marketing Fails

influencer marketing tips

The new year brings fresh beginnings and new digital marketing strategies. With Influencer Marketing remaining hot on the agenda, we thought to provide the 5 most common reasons why Influencer Marketing fails. After all, it’s far easier to guarantee success if you know what not to do; without actually having to make the mistakes yourself.

If you’re only just embarking on the Influencer Marketing journey, or you believe you have room for improvement, why not have a read here.

Incorporating Influencer Marketing Into Your Social Media Strategy

Influencer Marketing

Around 60% of companies increased their influencer marketing budget in 2015, and many will soon begin influencer programs for the first time. While some larger businesses are hiring additional staff to handle influencer activities, this isn’t an option for most brands.

No matter, since influencer engagement is possible for companies of all sizes. And beyond that, it’s a great way to reach new audiences and improve the success of your overall social marketing strategy.

Here are four ways that companies can bring influencer marketing into their social media strategy to create a massive impact for their brand.

How to Find Social Media Micro-influencers for Your Small Business

influencer marketing

Want to promote your small business on a budget?

Have you considered partnering with less famous influencers?

Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.

Discover how to find and connect with micro-influencers who can promote your small business.

How to Use Influencers in Your Social Media Marketing Plan

Influencer MarketingMany marketers we work with have already built out a social media marketing plan before they engage with influencers. However, there are some major benefits of considering influencers BEFORE building your plan. Check out these steps below to learn how you can leverage influencers while building out your next social media marketing plan.

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