There are three phases to every content marketing campaign. I’m excluding the strategy that comes before, and the reporting that comes after as those phases have a whole nother arsenal of tools. But for me the execution part looks as basic as this:
Create epic content
Distribute to many
Leverage every impression
I’ll follow this order when unveiling my secret weapons. Let’s start with the content, as you have to get this one spot on if you want the second or third phase to work for you.
In 2017, those seeking the sage advice of others would have a difficult time avoiding a healthy endorsement for content marketing. In fact, 86% of B2Cs and 88% of B2Bs employ some content marketing strategy, according to the Content Marketing Institute.
Not only are businesses utilizing content as part of their overarching strategy, but they’re seeing results. In fact, when asked to rate the success of their content marketing efforts (from extremely effective to not effective), 97% of both B2Cs and B2Bs reported some level of success. Do you have a solid content marketing strategy in place? Looking to really increase brand awareness in the new year? Here are three reasons why you should include content in your 2018 efforts.
Social media is crucial to marketing during the holiday season, but you shouldn’t neglect your email marketing. A strong email marketing campaign is a great way to engage with your previous customers and encourage them to keep coming back. During the holidays, specialized email marketing can help boost your sales while getting customers excited about the holiday season. Here are some tips to improve the success of your email marketing this holiday season!
As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place.
However, not to worry, here’s how to avoid making mistakes with your inbound marketing tactics.
Staying on top of social media trends is important for increasing user engagement, getting your content out there and it’s important for your business. Here’s what you need to keep your eye out for and learn next year.
For increased web traffic, a growth in leads, more loyal customers and that spike in revenue in 2018, a closer look at your content strategy is necessary. Set some time aside to analyze what has worked, and identify opportunities hidden within trends.
Here are four tips to help you prepare for 2018.
To keep up and stay ahead of the game, entrepreneurs need to constantly be learning. There’s going to be thousands of lessons along the way, but here are 21 I feel are key to ensuring business success:
Email marketing is far more lucrative than social media.
Email campaigns are one of the most effective methods of marketing your business online. S6 Artist and educator, Cat Coquillette, put together a checklist of key tips to help you create a solid email campaign that will appeal to your audience, boost your artwork sales online, and grow your brand recognition. If you’d like to see the full email she’s referencing, you can view it here, or at the bottom of the blog post.
Wondering what 2018 has in store for your email marketing program? Here are five trends that we have our eye on:
Today, we’re gazing into our crystal ball and bringing you our top 3 content marketing predictions for 2018.
That kind of obsolescence isn’t limited to the tech industry, of course. The cycle from next-big-thing to the dustbin is even faster in online content. Yet many content marketers are using tactics that, while they once worked, are now as outdated as that original iPhone. What’s worse, some of us are still in the flip-phone stage.
If you’re using any of the following content marketing tactics, it’s time for an upgrade. Here’s what doesn’t work, why it doesn’t, and what you should try instead.
Social media is ideal for increasing lead generation, and enhancing brand awareness. You may wish to consider what your competitors are using, what type of content you wish to create, and how many social media channels you can effectively manage. Here are the top 7 best social media channels for business marketing:
Over the years, many social media tools have been developed to help businesses break through the noise on social media and reach their customers. These tools can help improve the engagement with your audience through social channels.
Here are five steps to planning a great social media campaign – and specific programs that can help you execute it.
So whether you have yet to make your first sale or are starting to see some traction, how do you position your fledgling retail company to capture its share of this larger whole? Keep the following suggestions in mind.
Lermsider, who today works alongside some of the top ecommerce companies, real estate brokers and surgeons in the world, lays the groundwork for the proper fundamentals that need to be in place to growth hack your way to success. It boils down to 10 very particular strategies. They might seem rudimentary or fundamental from the outside looking in. But, without tackling these first, you can kiss your chances of building a wildly successful business goodbye.
The way I see it, marketing and advertising strategies can be split into two main categories: long-term and short-term.
So what’s the best long-term online marketing strategy?
What kind of information do you provide to your contacts? In what ways do you provide them such information? Through content, of course.
So what is the best strategy to get content to your contacts? Develop a content strategy framework that works with search engines and you’ll win the content strategy game in 2018.
Whether you’re in start-up mode or you’re ready to scale, there’s no need to reinvent the wheel. All e-commerce companies have to figure out how to retain customers, drive traffic, and make more sales in a competitive environment. Why not learn from companies that have mastered their corner of the online marketplace?
From driving traffic with killer content to identifying the right platform for growth, these 15 e-commerce case studies will help you transform how you do business.
19. 7 Creative Ways to Use Instagram Carousel Posts for Your Business
Instagram carousel posts are trending — and not just for personal Instagram users!
Since carousel posts were released earlier this year, businesses of all sizes have picked up on the Instagram carousel trend and discovered new and creative ways to incorporate them into their Instagram marketing strategy.
Wondering how you can use Instagram carousel posts for your business?
From promoting new product lines to sharing event photos and videos, here are 7 creative ways you can use carousel posts on Instagram:
The key to successful link building is to develop the right content strategies and outreach techniques, as this will enable you to build quality links more easily and boost the visibility of your landing pages and site as a whole.
Let’s look at some of the best examples of effective, e-commerce link building tactics and how you can apply them to help your online business to succeed.
Facebook is constantly changing its platform, and strategies for driving performance from the platform may be different from those you employ on other platforms like AdWords or Twitter.
If you thought you knew everything about Facebook, think again. Here’s the ultimate guide covering the ins-and-outs of what you need to know to not only get started, but continually be successful with Facebook advertising.