Month: January 2018

Weekly Round Up For 28 January 2018

Weekly Roundup January 2018

1. 5 Digital Marketing Trends To Look Out For In 2018

It’s a new year and with it comes new challenges for digital marketers. These 5 trends can help you to retain more customers in 2018.

https://toonchooi.com/t/read/5-digital-marketing-trends-look-2018/

2. 10 Steps to Building a Successful Content Strategy

Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.

https://toonchooi.com/t/read/10-steps-building-successful-content-strategy/

3. 5 Tips To Adjust Your Content Marketing Strategy For 2018

As content becomes a greater priority, there are also growing challenges on how to stand out with your content as a brand. The best way to solve this problem is to keep up with the trends in order to adapt your content marketing strategy when needed.

Here are five ways to make sure that your content marketing strategy won’t stall over the next twelve months.

https://toonchooi.com/t/read/5-tips-adjust-content-marketing-strategy-2018/

4. How To Choose The Right Social Media Influencers For Your Brand!

Find out how influencer marketing can boost your social engagement, increase brand awareness, and propel your marketing to new heights.

https://toonchooi.com/t/read/choose-right-social-media-influencers/

  Social Media Marketing Costs

5. 5 Social Media Marketing Costs You May Be Overlooking

Social media marketing platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest are great tools that allow you to engage with existing and prospective customers easily. But the costs of doing business on these platforms aren’t always as straightforward as they may seem. Here are a few social media marketing costs your business may be overlooking today that you might want to account for in the future.

https://toonchooi.com/t/read/5-social-media-marketing-costs/

6. 4 Best Practices for Instagram Marketing as Taught by ‘Women’s Best’

Over the past several years, Instagram has become an incredibly effective tool for spreading brand awareness and gaining new customers. While most individuals and brands that attempt to do Instagram marketing struggle to find success, a select few have actually succeeded.

To learn more about brands that have found success with Instagram marketing, I spoke to Lukas Kurzmann, David Kurzmann and Thomas Mark, founders of Women’s Best.

Below, are some of their most effective methods for becoming a leader in the fitness industry and an influential brand on Instagram.

https://toonchooi.com/t/read/4-best-practices-instagram-marketing/

7. 5 Email Marketing Trends To Watch In 2018

What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

https://toonchooi.com/t/read/5-email-marketing-trends-watch-2018/

8. 4 Social Media Marketing Strategies to Test in 2018

Stay updated and increase your visibility by testing out these five social media strategies in 2018.

https://toonchooi.com/t/read/4-social-media-marketing-strategies-test-2018/

9. Ecommerce Design Trends 2018 [#Infographic]

Are you looking for ways to make your Ecommerce website to stand out from the crowd? Want to stay up to date with the latest Ecommerce design trends?

WhatsTheHost share their trends for 2018 in this infographic.

https://toonchooi.com/t/read/ecommerce-design-trends-2018/

10. 18 Ways To Build A Strong Brand

Are you in the process of starting a new business? Looking for ways to build a strong, recognisable brand?

Monitor Creative share 18 tips for success in this infographic.

https://toonchooi.com/t/read/18-ways-build-strong-brand/

11. Your Own Checkable Social Media Checklist [Infographic]

Social media is a diverse marketing channel and it can get difficult for managers to remember all the things that make up their workload. That’s why we created this checklist you can consult if you ever feel like you’re forgetting something.

https://toonchooi.com/t/read/checkable-social-media-checklist/

Social Media Marketing Plan

12. Social Media Marketing Made Simple: A Step-by-Step Guide

Ever wonder how you can leverage social media like I do? Well, you are going to have to use a different strategy for each social platform… especially when you consider a lot is going to change in 2018.

Here’s your 2018 guide to social media… make sure you read it because it will tell you what is working on each social media platform so you don’t waste your time.

https://toonchooi.com/t/read/social-media-marketing-made-simple/

13. How to Create a Lead Magnet in Less Than a Day (That Actually Works)

The best lead magnets —a.k.a. freebies you give subscribers who join your list — don’t have to take days, weeks, or months to create. Put together a fast, effective incentive with these tips.

https://toonchooi.com/t/read/create-lead-magnet/

14. How to Bring E-Commerce to Life

The NBC e-commerce team has pulled what they find are some key strategies to help you start a successful omnichannel experience.

https://toonchooi.com/t/read/bring-e-commerce-life/

15. Best Social Media Marketing Tools in 2018

Social networking sites are constantly reinventing themselves and deploying new features. They’ve also been known to change their APIs and to discontinue support for the services that rely on them. Some tools are just no longer relevant as needs change and new social networking sites rise and fall.

That’s why we’ve pulled together this list of the best social media marketing tools in 2018 that are as relevant and as powerful as ever. Let’s go.

https://toonchooi.com/t/read/best-social-media-marketing-tools-2018/

Top 25 Blog Content Writers

16. Top Blog Content Writers: Meet The 25 You Need To Subscribe To

It helps to learn from the best. Check out the top blog content writers out there today and get to know what is part of their recipe for success.

https://toonchooi.com/t/read/top-25-blog-content-writers/

17. Influencer Marketing Growth Hacks: 5 That Can Transform Your Influencer Marketing Performance

If your latest campaigns aren’t going anywhere fast, try out one or more of these influencer marketing growth hacks to transform your brand engagement.

https://toonchooi.com/t/read/influencer-marketing-growth-hacks/

18. 5 Email Marketing Trends You Can’t Afford to Ignore in 2018

The following 5 email marketing trends will help my first prediction come true. You can use them to stand out in inboxes flooded with bland, boring and downright spammy emails.

https://toonchooi.com/t/read/5-email-marketing-trends-2018/

 seo tips for mobile ranking factors

19. SEO: Google to Make Mobile Speed a Ranking Factor

If you weren’t already focused on your mobile site’s performance, Google is giving you a reason. In July of 2018, Google will use a new ranking signal focused purely on mobile site speed: the “Speed Update.”

Google will dampen rankings for slower mobile sites to help mobile searchers find sites that deliver what Google considers to be a better mobile experience.

https://toonchooi.com/t/read/seo-google-make-mobile-speed-ranking-factor/

20. 7 Content Formats to Jazz Up Your E-commerce Marketing

The crowded e-commerce industry makes the competition tight. Today, the challenge to stand out is even harder since almost everyone is doing the same digital strategies such as email marketing automation, display ads, content marketing and more.

But since customers are content consumers, publishing a series of relevant and interesting content can be your customer magnet. So this 2018, consider producing these content formats to jazz up your
E-commerce marketing.

https://toonchooi.com/t/read/7-content-formats-jazz-e-commerce-marketing/

21. 7 Step Video Marketing Action Plan

According to Forbes, 2017 was “The year of video”, and 2018 is set to be even bigger!

You see Facebook now generates over 8 billion video views per day, and YouTube reports that mobile video consumption is increasing 100% every year.

Recode.net also suggests that spending on mobile video advertising is expected to grow by a staggering 49% in 2018, to reach an incredible $15 billion dollars.

So to help you and your business take full advantage of the explosive growth of video marketing, in this quick video, we’d like to give you our 7 Step Video Marketing Action Plan for 2018.

https://toonchooi.com/t/read/7-step-video-marketing-action-plan/

 The 5 Step Influencer Formula (and its money making secrets

22. The 5 Step Influencer Formula (and its money making secrets)

Influence has moved online and knowing how the game works is critical if you want to be an authority or hire an influencer. Here is the influencer formula.

https://toonchooi.com/t/read/5-step-influencer-formula/

Weekly Round Up For 14 January 2018

Weekly Round Up for Internet Marketing

1. Ecommerce Trends to Watch in 2018

We took a look at some articles that identify ecommerce trends to watch in 2018 to see what else is on the table.

https://toonchooi.com/t/read/ecommerce-trends-watch-2018/

2. 2018 Email Marketing Trends for Small Business

Here are three areas you can expect to come to the forefront for small businesses and their use of email marketing.

https://toonchooi.com/t/read/2018-email-marketing-trends-small-business/

3. The 6 Most Popular Marketing Automation Campaign Examples

If you’re lacking some inspiration you came to the right place. In the guide, we’re going to have a look at some general tips for using automations and the most common marketing automation campaign examples.

https://toonchooi.com/t/read/6-popular-marketing-automation-campaign-examples/

 Content Marketing Tools for 2018
4. 6 Top Tools to Transform Your Content Marketing in 2018

With updates in Facebook’s and Google’s algorithms in 2017, content marketing has changed considerably. For instance, it’s become harder to have content with clickbait titles show up on Google searches and Facebook feeds.

This means that your content marketing, at both the strategic and execution levels, must adapt to those changes. Here are some ideas for how to do that:

https://toonchooi.com/t/read/6-top-tools-transform-content-marketing-2018/

5. 5 Ways to Develop a Killer Community on Instagram

Instagram is a beautiful place. It inspires us, transports us to magnificent places, and reminds us of cherished memories. But aside from the beauty of Instagram, what keeps many people coming back is the sense of community.

In this article, Aby Moore of You Baby Me Mummy, breaks the five main areas you need to nail in order to build a killer community on Instagram.

https://toonchooi.com/t/read/5-ways-develop-killer-community-instagram/

6. 5 Keys to an Email Marketing Campaign’s Success

Email is an effective channel to communicate with your target audience. Startups can use email as a tool to build their audience, convert leads and get new customers. Here are five keys to your campaign’s success.

https://toonchooi.com/t/read/5-keys-email-marketing-campaigns-success/

7. How to Sell on Pinterest for Your Ecommerce Store

We’ll help you understand exactly how to boost your sales and how to use the latest options available on Pinterest to make that happen. We’ve also got some tips and tricks on what to do — but equally as important, what not to do.

Here’s a closer look at the ways you can sell your products on Pinterest and reach an audience that is already searching for what you offer!

http://shwit.us/sell-on-pinterest

8. How to Leverage Pinterest in Your Online Marketing

Ready to expand your social media marketing efforts in 2018? Consider getting started with Pinterest. This image-based social media site can help you reach even more customers. Especially, If you have great visuals and want to appeal to their a highly engaged female audience. Pinterest users love to build crafts, search for recipes, shop, or learn something new. Use this advice to drive traffic back to your business website and score more sales. Pinterest can be a black hole and time suck. (Like all social media) You might start out searching for pins that relate to your business, but end up looking at cupcake recipes! So how do you stand out?

https://toonchooi.com/t/read/leverage-pinterest-online-marketing/

Social Media Tips for 2018

9. Top 5 Social Media Tips That Will Help You Crush Your Marketing Goals in 2018

There are so many Social Media Trends being predicted for 2018. If you were to read them all, you would walk around looking like this ?, this ?, this ? or this ?. But because we like you ? and want to save you from banging your head against the wall, we created these top 5 social media tips that will help you crush your 2018 marketing goals. If you’re already a client of Sociallybuzz, then we already got you covered, but this is still a great article to read or share with your friends (show us some love). I always say an educated client is a great client. If you’re not a client (side note: we need to know why) and you want to grow your business to the next level in 2018, this article will be your very best resource to get you closer to your goals.

Without further ado, here are the top 5 Social Media Tips that will shape your business in 2018 and how to use them in your marketing efforts.

https://toonchooi.com/t/read/top-5-social-media-tips/

10. 4 Marketing Automation Trends to Watch in 2018

Technological improvements related to machine learning, chatbots and analytics will drive a number of notable developments in the field of marketing automation. Here’s a look at four trends to watch in 2018.

https://toonchooi.com/t/read/4-marketing-automation-trends-watch-2018/

11. The Rise And Rise Of Influencer Marketing

The rise of digital and social media has given consumers a voice, and brands have slowly lost control of conversations they were once able to sculpt using traditional advertising, especially around quality of products or experiences. This growing trend has led to the rise of Influencer Marketing (IM).

https://toonchooi.com/t/read/rise-rise-influencer-marketing/

12. How to Rank in 2018: The SEO Checklist

It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you’ve got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too.

https://toonchooi.com/t/read/rank-2018-seo-checklist/

13. 5 Strategies To Try In 2018 (for social media marketers)

Being a digital marketer means always staying up-to-date with the new and upcoming trends. Changes happen fast. New SEO rules, new social media advertising costs, new tools that transform the life of a marketer. Sometimes, almost unpredictable things happen, like the appearance of a new super-cool social media platform that simply wasn’t there yesterday. But sometimes the trends rise and fall relatively slowly. It’s important to pay attention to them, see how they progress from year to year, stick to them whenever it makes sense and abandon them whenever the hype or the usefulness has decreased or is about to. This post is mostly about the second type.

https://toonchooi.com/t/read/5-strategies-try-2018/

Best Small Business Tools for 2018

14. The 65 Best Small Business Tools For More Growth In 2018

Here are a list of the 65 best small business tools that you can use in 2018 to grow your business faster. We’re really pleased with the comprehensiveness of the list we’ve put together and hope you find it useful!

https://toonchooi.com/t/read/65-best-small-business-tools-growth-2018/

15. 4 Essential Influencer Marketing Tips For 2018

As an influencer, even if you’re doing everything right, from creating gorgeous content to over-delivering on the collaboration brief, you might still be missing a few important details that could mean the difference between “OK” and “over-the-top” for a brand.

Here are four tips that will help the savvy blogger or influencer get better results collaborating with brands.

https://toonchooi.com/t/read/4-essential-influencer-marketing-tips-2018/

Weekly Round Up For 7 January 2018

Internet Marketing Weekly Round Up

1. How to Find Low Competition Keywords with High Traffic

Sometimes, searching for profitable keywords with low competition becomes difficult when you analyze some specific keywords because many high authoritative sites are already ranking for those keywords.

So, what you have to do for your keyword research? Well, you don’t need to worry about here I have discussed some important techniques to find and optimize your website for ‘Low competition keywords’.

https://toonchooi.com/t/read/find-low-competition-keywords-high-traffic/

2. 7 Digital Marketing Predictions For Online Businesses In 2018!

Here are our 7 digital marketing predictions, which every entrepreneur – whether he/she is into online business or offline, should be aware of.

https://toonchooi.com/t/read/7-digital-marketing-predictions-online-businesses-2018/

3. 4 Common Mistakes a Naive Affiliate Marketer Should Know and Avoid

Anyone who is a successful affiliate marketer shall easily affirm that it such a campaign demands an investment of effort and time to pay off in the long run. However, this is only possible if marketers are aware of possible mistakes and tend to overcome them. Even after stepping into this world of affiliate marketing, beginners are likely to make some common mistakes while kicking off the campaign. Following are these mistakes, which should be avoided:

https://toonchooi.com/t/read/4-common-mistakes-naive-affiliate-marketer-know-avoid/

4. What Is Search Engine Optimization in 2018

Here’s how 60+ SEO professionals say we should answer the question, “what is SEO?” in 2018.

https://toonchooi.com/t/read/search-engine-optimization-2018/

5. 5 Creative Email Content Ideas To Kick 2018 Off Right

In January, inbox fatigue abounds. Your recipients have been blasted again and again by overeager brands promoting holiday sales and New Year’s Eve celebrations, and chances are good they’re ready to cleanse their inboxes with a wave of unsubscribes. So take a moment, really consider the precedent you want to set this year, and prove to your subscribers why they’ll look forward to hearing from you in the months to come.

If you aren’t sure where to start, here are some solid email content choices I’ve seen from brands in my own inbox the past couple of days. Use their strategies for inspiration, and happy emailing!

https://toonchooi.com/t/read/5-creative-email-content-ideas/

6. 10 Ways to Make Videos Your Customers Can’t Resist

Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist?

Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing World talk, How to Make Your Videos as Engaging as Possible, Matthew covers ways to make irresistible videos. I touch on 10 of them here.

https://toonchooi.com/t/read/10-ways-make-videos-customers-cant-resist/

7. 11 Mistakes Brands Are Making With Influencer Marketing

Working with influencers is fast becoming one of the most popular and effective marketing strategies out there. Its popularity is causing brands and agencies up and down the country to jump on the bandwagon without much thought, and as a result, they often get their campaigns wrong. But it doesn’t have to be that way! Expert digital marketing agency, Soap Media, give their two cents on how you can correct your mistakes and produce some truly extraordinary campaigns.

https://toonchooi.com/t/read/11-mistakes-brands-making-influencer-marketing/

8. 7 Ways to Stay Focused With Your Social Media Marketing in the New Year

Do you find that you are spending too much time on social media, but not getting much accomplished? What you need is a well-planned strategy in order to leverage this incredibly powerful tool for building your business online.

You should have your core goals and metrics laid out from the very beginning.

https://toonchooi.com/t/read/7-ways-stay-focused-social-media-marketing-new-year/

ECommerce Trends in 2018

9. E-Commerce Trends in 2018: Voice, Subscriptions, Personalization

As smart speakers and speech recognition spread throughout living rooms in America, retailers will start adapting to the new technology and learning how to engage consumers with it.

https://toonchooi.com/t/read/e-commerce-trends-2018/

10. 5 Content Marketing Ideas for February 2018

In February, produce and distribute content — articles, videos, podcasts, and similar — to attract, engage, and retain customers. When you give shoppers valuable content that is useful, informative, or entertaining, many will reciprocate with purchases and loyalty.

This reciprocation is, in fact, why content marketing can be so effective. Your company’s useful content helps build a relationship with your customers that may lead to sales.

https://toonchooi.com/t/read/5-content-marketing-ideas-february-2018/

11. 10 Online Marketers to Watch in 2018

With 2018 just getting started, I wanted to list some of my favorite marketing influencers, some of the most influential experts in the industry and some of the most promising creative minds to pay attention to this year:

https://toonchooi.com/t/read/10-online-marketers-watch-2018/

12. 10 Exceptional Digital Marketing Campaigns in 2017 |

Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts.

Here is a list of 10 outstanding digital marketing campaigns from 2017. The campaigns include search hacking, viral retweets and replies, user-generated content on Instagram, Google hacking, success in failure, fake ads, and true news.

https://toonchooi.com/t/read/10-exceptional-digital-marketing-campaigns-2017/

13. 7 Email Trends To Watch In 2018

As we barrel into 2018, there are no guarantees that the email tactics and strategies that worked in 2017 will deliver the same results. To make the most of your email marketing investments and stay on the cutting edge, consider the trends that will impact email over the next 12 months.

https://toonchooi.com/t/read/7-email-trends-watch-2018/

14. How to dominate 2018: Eye-opening digital marketing predictions from 9 digital experts

We asked 10 contributors from a number of different areas of the industry, including agencies, in-house marketers, SEOs, freelancers and bloggers, for their predictions on how digital marketing, SEO, content marketing and the specific area of outreach and influencer marketing will change or develop in 2018, and what tactics both B2B and B2C brands can best utilise to achieve their objectives.

https://toonchooi.com/t/read/dominate-2018-eye-opening-digital-marketing-predictions-9-digital-experts/

 Instagram Marketing Trends for 2018
In this guide, we’ll equip you with 2018 knowledge—the insider strategies, tactics, and growth hacks that all the top influencers use to grow accounts to 10,000, 50,000, even 1,000,000 followers, faster than ever.

16. 16 Powerful Strategies To Get More E-Commerce Traffic From Instagram Right Now

A picture is worth a thousand words. So instead of relying on sales pitches and writing copy to sell products, taking advantage of visual social media posts can attract far more attention. Instagram stands as one of the most used social platforms on the Internet today. With its tight connection with Facebook (which now owns Instagram), posting an individual picture may generate far more traffic to an eCommerce site than most other platforms. However, it is important to understand how to best use Instagram to generate additional interest and boost visitors to a company website. To do this, it is necessary to follow these 16 powerful strategies to get more eCommerce traffic from Instagram right now.

https://toonchooi.com/t/read/16-powerful-strategies-get-e-commerce-traffic-instagram/

17. How to Build a Successful Blog in 2018

In my experience, blogging is still one of the best ways to add to your inbound marketing efforts and drive more traffic to your website. It’s also amazing for building your reputation as a trusted expert and forming stronger relationships with your current customers.

But while starting a blog is easier than ever, making it a success is a bit trickier. Here are five ways you can build a successful blog in 2018:

https://toonchooi.com/t/read/build-successful-blog-2018/

This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. I’d also love to hear your favorite new ideas that will shape your plans in the coming year.

19. Content Marketing Trends for 2018 You Need to Know

Content is one of the most effective ways to communicate with your audience. Whether that’s through written blog posts or video, different forms of content can be utilised in different ways. Each year, new types of content become the most popular, and in 2018 it will be no different. Some types of the content marketing trends you will already be familiar with, and others will be increasing in popularity over the coming year. This is why it’s essential to read this list and stay ahead. Keep on top of your competition with new and effective content marketing. If you have any more suggestions, we’d love to hear them in the comments below.

https://toonchooi.com/t/read/content-marketing-trends-2018-need-know/

 SEO Tips for 2018

20. SMART goals for SEO in 2018

How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.

https://toonchooi.com/t/read/smart-goals-seo/

Various technologies have contributed to the e-commerce boom over the past several years. The growth of email marketing and pay-per-click advertising, search engine optimization, content marketing, and the growing use of social media have all helped carry e-commerce to its current position. The following trends are what will help take e-commerce to the next level in 2018:

22. 5 Key Trends to Inform Your 2018 Digital Marketing Strategy

The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018.

As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward.

To help you out, here are five key trends you should consider when developing your 2018 strategy.

https://toonchooi.com/t/read/5-key-trends-inform-2018-digital-marketing-strategy/

Filmora, the company behind a self-described “trendy and easy-to-use” video editing tool with the same name, predicts nine social media trends to expect in 2018.

https://toonchooi.com/t/read/9-social-media-trends-can-expect-2018/

24. 19 Marketing Trends in 2018

Here are 19 marketing trends (among many others) that are worth keeping an eye on in 2018:

https://toonchooi.com/t/read/19-marketing-trends-2018/

 Video Marketing Trends for 2018

25. Three Video Marketing Trends That Will Take Off in 2018

If you want 2018 to be the year that your product takes off, you and your team will need to set yourselves apart from the masses of competing products with a new and compelling video marketing strategy that makes your customers want to buy and keeps their attention engaged. While you’re planning your marketing engagement strategy for the year, consider including one or more of these trends into your video creation that are sure to take off in 2018.

https://toonchooi.com/t/read/three-video-marketing-trends-will-take-off-2018/

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