February 2018 - Experts' Marketing Tips

Weekly Roundup For 25 February 2018

1. Content Marketing Made Simple: A Step-by-Step Guide

Do you want to know Neil Patel’s secret to digital marketing? It’s helped him rank on page one for terms like “SEO” and “online marketing”.

It’s really simple…

He focus on writing and promoting high quality content. That’s really it!

Of course there is more to it than writing a blog post and sharing it on Twitter. So if you want to learn how he do his content marketing, check out this in-depth guide:

https://toonchooi.com/t/read/content-marketing-made-simple-step-step-guide/

2. 17 E-commerce Conversion Hacks That’ll Double Your Conversions

Given that average conversion rates are between 2-3%, I believe it.

So if you want to compete, you need to stand out.

These 17 e-commerce conversion hacks will help you double your conversion rates and have you fist-pumping with your sales department in no time.

https://toonchooi.com/t/read/17-e-commerce-conversion-hacks-thatll-double-conversions/

3. Content Marketing Keywords: Why Keywords Matter

While these days the focus is more on the reader of the content and less on keyword stuffing, content marketing keywords still matter. Here’s how and why:

https://toonchooi.com/t/read/content-marketing-keywords/

4. Twitter Engagement: How to Connect With People on Twitter

Want to your tweets to be seen by more people? Find out how Twitter’s algorithm ranks content for visibility, and learn what types of tweets work well.

https://toonchooi.com/t/read/twitter-engagement-connect-people-twitter/

5. 7 Realistic Ways to Make Money Online

Anyone interested in making money online should be pursuing passive income, while also working on active income. There are loads of ways to generate an income passively on the internet, many of which start at the foundation of having a blog, generating substantial traffic and building an audience and a list. Is it easy? Nope. Is it worth it? It sure is. But that doesn’t mean you need to start a blog to make money online today.

You could opt for a non-blog-starting route. Sure. But if you’re looking for longevity in your income-producing abilities on the internet, then a blog should be your primary aim.

https://toonchooi.com/t/read/7-realistic-ways-make-money-online/

6. How to Easily Create Videos From Blog Posts

Want to add more video to your content mix? There’s no need to spend hours recording with an expensive camera. Find out how to use free tools to turn blog posts into videos you can share on social media.

https://toonchooi.com/t/read/easily-create-videos-blog-posts/

7. Here’s How to Handle Niche Marketing

Niche marketing is a selling and advertising strategy that focuses on a targeted sector of a market. Instead of marketing to everyone who could benefit from a product or service, a niche marketing strategy focuses exclusively on one group or demographic of potential customers who would most enjoy or benefit from the offerings.

https://toonchooi.com/t/read/handle-niche-marketing/

8. 6 Step Social Media Marketing Strategy – Infographic

Do you need help creating a social media marketing strategy? Want to ensure it is aligned with your business objectives?

Emedia Creative share their steps to social media success in this infographic.

https://toonchooi.com/t/read/6-step-social-media-marketing-strategy/

9. Local SEO: How to Make Your Brand a Local Rockstar

SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further.

By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors.

Read this article to find out more.

https://toonchooi.com/t/read/local-seo-make-brand-local-rockstar/

10. Content Marketing: 55 Proven Ways to Help Your Business [Infographic]

Are you just beginning your content marketing campaign? Need some stats to help build your strategy towards success?

Skilled share 55 stats you need to know in this infographic.

https://toonchooi.com/t/read/content-marketing-55-proven-ways-help-business/

11. 8 Brilliant Email Newsletter Ideas for Ecommerce Stores

When you’re running an online store, it can be tricky to come up with new email content ideas week after week. After all, you’re already focusing on maintaining your website, fulfilling orders, and providing customer support. The pressure to create a fresh newsletter every week is a lot on top of your existing responsibilities.

That’s why we’re here to help. In this post, we’ll share eight newsletter content ideas that will keep your subscribers interested and engaged while letting you spend less time as an editor and more time as a store owner.

Let’s begin!

https://toonchooi.com/t/read/8-brilliant-email-newsletter-ideas-ecommerce-stores/

12. How to Run a Successful Ecommerce Sale from Start to Finish

Selling online is hard.

Your competitors – Amazon, Best Buy, Target, Walmart – are bigger, with multi-million dollar budgets and marketing teams which could fill a stadium.

The advantage, of course, is the things they can’t deliver: your personal touch, the quality of your products, your niche market, your brand personality.

But you need a strategy to get that first buy-in. And that’s where a limited-time sale can make all the difference.

This article will give you a step-by-step guide for how you can run a successful ecommerce sale from start to finish.

https://toonchooi.com/t/read/run-successful-ecommerce-sale-start-finish/

13. 11 Hot Instagram Marketing Tips from Social Media Experts

Here is a rounded up a series of great marketing ideas from Instagram experts. I tapped the minds of the leading Instagram bloggers, authors, and leaders of companies that deliver Instagram-specific software services to social media marketers and collected a little goldmine of tips.

I invite you to check out ALL the tips here or simply scroll to take in my favorites, an infographic I titled “11 Hot Instagram Marketing Tips.”

https://toonchooi.com/t/read/11-hot-instagram-marketing-tips-social-media-experts/

14. 14 Ways to Get Backlinks Without Begging

The key to getting backlinks in a sustainable way, without begging for them, is to continually produce high-quality content that people want to link to and share.

So, when you’re thinking of your link building strategies, keep these 14 in mind and try any or all of them. Give each a lot of effort and measure the results appropriately.

https://toonchooi.com/t/read/14-ways-get-backlinks-without-begging/

15. SEO That Works Case Studies

Want to Get Higher Rankings and More Traffic?

Then Check Out These New SEO That Works 3.0 Case Studies:

https://toonchooi.com/t/read/seo-works-case-studies/

16. Beginner’s Guide To Messenger Marketing & Facebook Chatbots [Infographic]

Looking for a beginner’s guide to messenger marketing and Facebook chatbots?

Well you’re in the right place!

That’s why brian put together this hype-free infographic to break down exactly why chatbots are important and practical ways you can use them to grow your business.

https://toonchooi.com/t/read/beginners-guide-messenger-marketing-facebook-chatbots/

17. Top 10 Twitter Tips For Newbies

Are you a Twitter newbie looking for some expert Twitter tips that will have you Tweeting like a pro in no time? Here’s our 10 Twitter tips for newbies.

https://toonchooi.com/t/read/top-10-twitter-tips-newbies/

18. 5 Actionable Tips to Boost Conversions on Shopify — And Make More Money!

While every business niche and brand experiences unique issues, I’ve found that the following tactics have proven exceptionally useful in terms of taking your site from a stagnant ghost town to a highly trafficked converting machine.

So if you’re not impressed with your current levels of customer conversions and need a jumpstart, try these tips first.

https://toonchooi.com/t/read/5-actionable-tips-boost-conversions-shopify/

19. How Can Influencer Marketing Help To Grow Your Business?

We discuss an interesting Reddit post regarding influencer marketing. Who decides whether a self-described social media influencer holds any commercial value?

https://toonchooi.com/t/read/can-influencer-marketing-help-grow-business/

20. How To Get More Blog Traffic With Less Work

Marc recently implemented a new system that has allowed him to increase my traffic without investing as much of my time towards it. He can now focus on other projects with this extra time and grow his business even more.

He share all of the details in this blog post.

https://toonchooi.com/t/read/get-blog-traffic-less-work/

Weekly Round Up For 11 February 2018

8 SEO Experiments to Test in 2018

How do you learn SEO? By reading? Maybe you follow a few “gurus”?

I hate to break it to you, but no one can tell you exactly how to grow. Sure, a lot of the principles in SEO apply to most websites, but Google’s algorithm changes so often that you need to continually test.

So in the spirit of testing, here are 8 SEO experiments you should run this year.

https://toonchooi.com/t/read/8-seo-experiments-test-2018/

2. How to Expand your E-commerce Store with Email Marketing

Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.

Here are just a few of the ways your business can utilize email marketing to excite and monopolize the subscribing list:

http://shwit.us/expand-your-ecommerce

3. Create Infographics: How To Make Visual Content

Despite their worth and popularity, maybe you still haven’t taken a crack at creating your own infographics. If you usually specialize in text-based content, making the leap towards something that is so visual can seem challenging.

But it’s not that difficult to create infographics. Just follow a few tips and best practices and you’ll be well on your way towards creating content that engages and informs.

https://toonchooi.com/t/read/how-to-create-infographics/

4. 6 Blogger Tools for Sharing and Promoting New Content

In this article, you’ll discover six tools that will help boost the visibility of your blog posts.

http://shwit.us/6-blogger-tools

5. 2018 Content Marketing Strategy: What’s New, What Still Works & What’s So Last Year

What’s the secret to successful 2018 content marketing strategy and beyond? Research from the Content Marketing Institute shows companies with a documented content marketing strategy experience the most ongoing success. And companies without a strategy altogether or fail to document it tend to fail more often.

Going into 2018, here’s what your content marketing strategy should and shouldn’t have.

https://toonchooi.com/t/read/2018-content-marketing-strategy/

6. Google Releases an SEO Tool that Measures 10 SEO Metrics

The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility, best practices and now Google has added a search engine optimization auditing category. As a total package it’s a nifty app for helping create the very best user experience.

https://toonchooi.com/t/read/seo-tool-measures-10-seo-metrics/

7. 3 Essential Videos for eCommerce Product Pages | Important Product Listing Videos

If you’re in this eCommerce arena, there are a variety of ways to improve your site’s user experience and conversion rates. Conversion friendly design, product photos, pop-over ads, special deals, and video. 10 years ago corporate video was expensive to make and impractical to use online, but has quickly become easier to make and a must-have for a successful eCommerce strategy.

But in 2018 and beyond, no one is questioning the value of video but now it’s to question what videos should you be making? In this short guide you’ll see three main go-to product video formats and why you need them.

https://toonchooi.com/t/read/3-essential-videos-ecommerce-product-pages/

8. 10 Fast Ways to Dramatically Improve Ecommerce Sales

Below are 10 killer ecommerce tips for you. Here are some of the things you’ll learn:

https://toonchooi.com/t/read/10-fast-ways-dramatically-improve-ecommerce-sales/

9. 4 Reasons Why Blogging Isn’t Dead

I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to them that no, blogging isn’t dead.

The truth it’s more important than ever to have a blog. It’s also extremely important to truly understand how blogging works in your overall marketing strategy. Here are four reasons why blogging isn’t dead and how you can start using one for your business.

Blogging Isn’t Dead

10. 26 Actionable Email Marketing Tips & Best Practices To SKYROCKET Your Growth In 2018

In this guide we’re going to deep dive into actionable tips and best pratices that will help you grow traffic and sales from your list in 2018.

Ready to take your email marketing to the next level?

Great! Let’s get started with some surprising data…

https://toonchooi.com/t/read/26-actionable-email-marketing-tips/

11. How To Chose The Best Digital Channel for Your Business

Digital channels have many uses for your company, but individually speaking, each works differently from the other. For example, email marketing can give you higher conversion rates to as much as 60%. However, when it comes to customer engagement, social media is leading in the race, beating email in driving traffic to blogs and websites.

You can consult this infographic by Connext Digital on the best channels you can use to increase online visibility, awareness, leads, and direct sales for your brand.

https://toonchooi.com/t/read/chose-best-digital-channel-business/

12. 4 Future Trends In Ecommerce Personalization

Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.

http://shwit.us/ecommerce-personalization

13. Digital Marketing Trends You Can Expect To See This Year

The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.

http://shwit.us/digital-marketing-trends

14. 6 Chatbots for Small Businesses in 2018

In this article, I’ll walk you through several bots you can integrate on your website, SMS, or Facebook messenger and how they can help automate tedious tasks and increase overall productivity for your internal needs.

https://toonchooi.com/t/read/6-chatbots-small-businesses-2018/

15. Startup Content Marketing: Benefits & Examples

While your fledgling company might not have the big bucks to spend on a nationwide TV ad campaign or a multi-publication print campaign, there is one form of marketing that’s budget-friendly and effective: content marketing. One survey found that nearly 90 percent of startups are using content marketing, and that 70 percent of startups were happy with their results. Get the full scoop on startup content marketing, and find out how your brand can make use of it.

https://toonchooi.com/t/read/startup-content-marketing/

16. 5 More Advanced Tips for Facebook and Instagram Video Ads

Facebook made all videos default to sound on, leading many to preemptively mute their computers or tabs while browsing. Instagram video ads are just as popular as Facebook video ads, if not more so! And new formats like in-stream video ads, Instagram Stories and Facebook Live have taken over.

We’ve outlined five Instagram and Facebook video ad examples for you below.

https://toonchooi.com/t/read/5-advanced-tips-facebook-instagram-video-ads/

17. Case Study: How Biostrap 4x’d Their Popup Conversion Rate & Collected 25k Emails in 2 Months

Biostrap recently switched over to the Interactive Popups tool and had some pretty awesome results to share. So we compiled a quick Q&A session to see what really moved the needle.

30% of this website’s revenue comes from email so you can imagine how even a small % increase email opt-in conversion rate could snowball into huge profits.

https://toonchooi.com/t/read/biostrap-4xd-popup-conversion-rate/

18. 9 Ways to Improve Search Engine Optimization

Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do!

Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve top rankings?

In this Revenue Weekly, we’ll take a look at seven strategies you can use to boost your presence in search results.

Let’s get started!

https://toonchooi.com/t/read/9-ways-improve-search-engine-optimization/

19. 55 Must-Know Facts for Small-Business Websites SEO

Are you struggling to get your head round the idea of search engine optimisation (SEO)? Need some facts and figures to help you understand the basics?

Milkwhale share 55 things you need to know in this infographic.

https://toonchooi.com/t/read/55-must-know-facts-small-business-websites-seo/

20. Finding Influencers: How-To Find, Contact & Hire Social Media Influencers

Here’s a quick how-to on finding influencers. Here you’ll learn the three possible ways to find influencers, contact influencers and hire influencers. Plus, you’ll learn what to do to make sure a person is legit before you make contact.

https://toonchooi.com/t/read/finding-influencers/

21. 5 Content Marketing Ideas for March 2018

In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.

Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business.

What follows are five content marketing ideas for March 2018.

https://toonchooi.com/t/read/5-content-marketing-ideas-march-2018/

Weekly Round Up For 3 February 2018

Happy weekend everyone. Hope you have a relax and enjoyable weekend.

It’s time for this weekly round up. There are total 20 helpful post were selected.

1. Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

The world’s top influencers have converged on two primary platforms, Instagram and YouTube. Who’s better for marketing, Instagrammers vs YouTubers?

https://toonchooi.com/t/read/instagrammers-vs-youtubers/

2. Why Influencer Marketing is the Next Big Thing?

So, you’ve heard of influencer marketing, but you’re not sure how it works or the benefits it can bring to your business?

DCI share the stats and facts you need to know in this infographic.

https://toonchooi.com/t/read/influencer-marketing-next-big-thing/

3. How to Revive Your Website after Penguin Algorithm?

Since October 2016, Google’s Penguin Algorithm has became an integral part of real-time core indexing and ranking process. It means that Penguin penalties can still happen.

With this in mind, we’ve gathered all the important info on Penguin, and squeezed it into the illustrated step-by-step guide on how to revive your website after Penguin penalties.

https://toonchooi.com/t/read/revive-website-penguin-algorithm/

4. The Best Time to Post on Instagram in 2018

There are lots of studies about when the best time to post on Instagram is, but every Instagram account has a unique audience, in different time zones, so it’s important to determine what your individual best time to post on Instagram is.

The good news? We’re showing you exactly how to find your own best time to post on Instagram:

https://toonchooi.com/t/read/best-time-post-instagram-2018/

5. How Ecommerce Brands Can Make The Most Of Local SEO

World domination is the ultimate goal of ecommerce – Amazon isn’t in your industry just to provide a community service. But while Amazon are the brand you may measure yourself against, the most successful ecommerce businesses start by nailing their regional markets. Local SEO can help your brand do just that. (And it’s cost-effective too).

Below I’ll explain how your ecommerce brand can get the most out local SEO and set you well on your way to global domination…

https://toonchooi.com/t/read/ecommerce-brands-can-make-local-seo/

6. 10 Proven Ideas to Increase Ecommerce Conversions [ Infographic ]

Are you looking for ways to improve your Ecommerce website? Want to know how to increase conversions and generate more online sales?

Revamp CRM share 10 proven ideas in this infographic.

http://shwit.us/increase-ecommerce-conversion-rates

7. 8 CRO Quick Wins for Ecommerce Sites

If you have an ecommerce website, you need to constantly make improvements that add credibility to your website. This will help you get more conversions.

Neil Patel have come up with a list of the top eight ways for ecommerce sites to increase their conversions.

Here’s how you can get started right away.

https://toonchooi.com/t/read/8-cro-quick-wins-ecommerce-sites/

8. 8 E-Commerce Trends to Watch in 2018

E-commerce trends are constantly shifting. Habits that excelled last year might fall short now, and with advancements in technology and the competitive nature of the business, you don’t want to resist change – you want to embrace it.

It’s crucial to keep up with today’s trends if you want your sales to grow. Here are eight e-commerce trends to consider this year.

https://toonchooi.com/t/read/8-e-commerce-trends-watch-2018/

9. 5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

With Facebook organic reach falling, how do you get your Facebook content in front of more people? And not just any people, the right people — your target audience. Facebook ads. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018

https://toonchooi.com/t/read/5-facebook-advertising-tips/

10. The 5 Best Social Media Campaigns From 2017

Here are 5 brands that won the game of social media with their successful campaigns throughout 2017

https://toonchooi.com/t/read/5-best-social-media-campaigns-2017/

11. Instagram Growth Hacking Tips and Tricks for 2018

When it comes to brand engagement, Instagram ranks as the top social media site with 4.21 percent. This mobile photo-sharing application is now seen as the most critical social networking site by an increasing number of American teens than any other social network. This shows a particularly large opportunity for universities and schools.

So it is pretty evident why so many businesses would want to be found on Instagram. But how exactly do they rise to the top amongst so many huge and established brands? The answer? Instagram Growth Hacking.

https://toonchooi.com/t/read/instagram-growth-hacking-tips-tricks-2018/

12. Ten 2017 eCommerce Stats to Learn From and Use In 2018

There’s no getting around it: eCommerce had an amazing 2017 and the year-end holiday season was a thing of digital beauty. The predictions we’ve heard about responsive design and mobile opportunities not only started to make sense, but they also started to materialize.

While 2018 is still fresh and new, online retailers and intelligence shops have been quick to showcase what happened in recent months to highlight their successes and lessons. We’ve distilled major reports down to 10 of the most important trends and facts, plus added some thoughts on how you can use those to your advantage throughout 2018.

https://toonchooi.com/t/read/ten-2017-ecommerce-stats/

13. Pay Social Media Influencers: What You Need to Know

How much should you pay your influencers? Or, more importantly, should you be paying your influencers at all? Figuring out how to pay social media influencers is one of the biggest issues in influencer marketing.

If you’re battling with the issue of influencer payment, it helps to have an understanding of how much most influencers earn, and what you can do to make sure you’re able to pay your influencers.

https://toonchooi.com/t/read/pay-social-media-influencers/

14. Top Marketing Influencers: 24 To Boost Your Brand

Want to know who has the most influencer on the marketing industry? Check out our list of 24 top marketing influencers sure to share knowledge to give your brand a boost.

https://toonchooi.com/t/read/top-24-marketing-influencers/

15. How To… Social Media In Business

In this first How to… guide to using social media as a sales and marketing tool, Jennifer Rae Schulman takes a look at Facebook and Instagram and what they can offer to businesses.

https://toonchooi.com/t/read/social-media-business/

16. 5 Crucial Components of an Effective Social Media Marketing Strategy in 2018

The social networking landscape is shifting dramatically in 2018. From Facebook’s updated news feed focus to YouTube’s updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure to have an updated social media marketing strategy for 2018 could mean your company is losing out on opportunities for revenue generation and brand reputation development. If you are ready to take a long, hard look at your company’s social media marketing strategy (you do have one, right?), following are five crucial factors you should include in your updated outreach efforts.

https://toonchooi.com/t/read/effective-social-media-marketing-strategy-2018/

17. 11 ways to amplify social media engagement

The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line.

However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy.

An infographic from Red Website Design shares several takeaways to get started:

http://shwit.us/amplify_social_media_engagement

18. Top 6 Digital Marketing Trends That Will Dominate 2018

Trends change every year and that’s how we evolve, grow and prosper. The world is going digital today, there’s a reason why you don’t text anymore but video call; why you don’t type anymore but dictate and your smartphone’s virtual assistant writes it down for you. There’s a change which is witnessed by the digital marketing world and here are a few trends which will dominate 2018:

https://toonchooi.com/t/read/top-6-digital-marketing-trends-will-dominate-2018/

19. 22 Ways to Increase Social Media Sharing – INFOGRAPHIC

Are you looking for ways to generate more social shares to your website or blog? Want your content to be seen by more people?

Your Escape from 9 to 5 share their tips for success in this infographic.

https://toonchooi.com/t/read/22-ways-increase-social-media-sharing/

20. 5 Ways To Improve Your Chances To Close A B2B Deal With Inbound Sales

Five ways to to help you open up your sales dialogue and put the customer at the core of everything that you do using inbound sales.

https://toonchooi.com/t/read/5-ways-improve-chances-close-b2b-deal-inbound-sales/

Hope you enjoy this week roundup. If you have or come across any helpful and interesting tips and want me to include in future weekly round up, please let me know here.

ToonChooi

Follow Me On Twitter – https://twitter.com/toonchooi

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