What makes a good Facebook Ads campaign?
It’s not your ad copy, not the ad image, not your ad audience. It’s the combination of nailing all of them.
Here are my all-time favorite 18 Facebook Ads that have brought the highest increase in campaign results time and time again.
What would you add to this list?
- Write a magnetic ad headline
- Create an irresistible value offer
- Present social proof
- Master the art of FOMO and urgency
- Use high-quality ad design
- Create colorful and contrasting ads
- A/B test lots of different ad images
- Create carousel ad campaigns
- Use videos instead of images
- Always add subtitles to video ads
- Create attractive landing pages
- Create a separate landing page for each campaign
- Keep the ad frequency under control
- Rotate your ads
- Emphasize the emotions
- Keep your ads simple
- Align your ad design with your branding
- Spice up your ads with emojis