Years back, the focus of many SEOs was to concentrate on manually building links to generate some more authority to their websites or that of their client’s sites.
Over time the game online has changed, and the way people use the internet has changed as well.
This is where content marketing makes its mark as one of the leading ways of generating attention and traffic to a website.
Subsequently, with enough quality content being produced backlinks are naturally accrued from other bloggers and websites that want to link to that useful content.
How To Use Your Blog To Scale Your Business
In 2016, the blog made a triumphant comeback after fading away.
It is believed that two new blogs are created every second.
While that might seem crazy, it makes sense when you think about how Internet focused our culture has become.
Today, having your own web presence outside of LinkedIn and Facebook is important when it comes to building your professional image.
It’s understandable if you are still hesitant about venturing into the blogosphere.
It’s a huge community, so getting started might seem just as daunting as it is to build your audience.
However, once you get started you will find having a blog will help you both personally and professionally.
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You may get away without having a content plan for you blogging, but it makes life exponentially easier if you have one – here’s how.
Creating a blog content plan is one of the best things you can do to ensure your blog has quality content that is created efficiently with the time you have available. In this post planning expert – Nicole Avery – shares some tips on how to get your content plan right for the new year.
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