To build a successful, profitable, and sustainable ecommerce business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store.
You can call it marketing, you can call it CRO, but at the end of the day, what you’re really talking about is customer experience (CX). Put plainly, customer experience relates to interactions between you and your customers. It’s how your customers feel about you based on the interactions they ultimately have with you.
Why does it matter?
Because bad experiences felt by customers or would-be customers can wreak havoc on an ecommerce business. Good experiences, on the other hand, can lead to boosts in brand awareness, website traffic, social mentions, and sales.
If you want to drive more positive interactions with customers and boost sales this year, you have to work to intentionally improve customer experience at your ecommerce business.
Things are getting exciting. You’ve carefully evaluated your product idea and finally found a product to sell online. After searching high and low you’ve found your supplier, ordered samples, and discovered that they’re better than you could have expected. Finally, you’ve placed an order for your initial inventory and are just waiting for it to come in. What now?
Well, you’ve still got a lot of work to do because you’re in the pre-launch phase. It’s a critical time for every online store as it will set the tone for your business going forward. Welcome to the grind.
Launching your business without being prepared can be a recipe for disaster, that’s why we’ve put together this 10-point launch countdown to prepare your business for its launch to the world.