Ecomdash and Visiture worked together to put together this guide of 18 eCommerce startup pitfalls to help eCommerce retailers learn the ropes without costly mistakes.
Not Choosing the Right Platform
Using a Marketing Agency Without Prior Marketing Knowledge
Categorization and Merchandising Mistakes
Not Buying Customers
Choosing the Wrong Payment Model
Thinking Outside of the Box
Ignoring Customer Complaints
Getting Discouraged with AdWords and Google Shopping
Obsessed with Raising Money
Market Is Too Niche
Not Using Social Media
Not Building Email Lists and Collecting Customer Information
Growth hacking is a fancy term which exploded in last five years among marketers, SAAS companies, and Tech Entrepreneurs. While the word Growth Hacking may seem fancy, it is a simple concept. It is the notion that every strategy, actions, ideas that you develop and implement for your business revolve around growth. While every business is focused on growth, growth hacking is giving growth ‘wings’.
The whole point of growth hacking is to get enormous growth on a shoe-string budget. Growth hacking mainly revolves around developing and running tests, campaigns to find out which channels, segment, ads work the best and to focus on them to achieve rapid growth.
As growth hacking focuses on developing low cost strategies, any business can use it. It is not limited to SAAS companies and tech-savvy marketers. Even a small eCommerce business can use it to fuel its growth.
To build a successful, profitable, and sustainable ecommerce business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store.
You can call it marketing, you can call it CRO, but at the end of the day, what you’re really talking about is customer experience (CX). Put plainly, customer experience relates to interactions between you and your customers. It’s how your customers feel about you based on the interactions they ultimately have with you.
Why does it matter?
Because bad experiences felt by customers or would-be customers can wreak havoc on an ecommerce business. Good experiences, on the other hand, can lead to boosts in brand awareness, website traffic, social mentions, and sales.
If you want to drive more positive interactions with customers and boost sales this year, you have to work to intentionally improve customer experience at your ecommerce business.
Learn how to leverage FACEBOOK for ecommerce with proper use of the Facebook Pixel. See how to get higher ROI and know exactly ad spend per add to cart + initiate checkout + purchase and any other pixel event you want to set. Take actions per add to carts + purchases per adset and ad. From there, optimize text + creative and ad types to determine how to get the most out of every single dollar spent
