18 eCommerce Startup Pitfalls to Avoid [Infographic]

Ecomdash and Visiture worked together to put together this guide of 18 eCommerce startup pitfalls to help eCommerce retailers learn the ropes without costly mistakes.

  1. Not Choosing the Right Platform

  2. Using a Marketing Agency Without Prior Marketing Knowledge

  3. Categorization and Merchandising Mistakes

  4. Not Buying Customers

  5. Choosing the Wrong Payment Model

  6. Thinking Outside of the Box

  7. Ignoring Customer Complaints

  8. Getting Discouraged with AdWords and Google Shopping

  9. Obsessed with Raising Money

  10. Market Is Too Niche

  11. Not Using Social Media

  12. Not Building Email Lists and Collecting Customer Information

  13. Being Scared to Try Things

  14. Not A/B Testing or Measuring

  15. No Retention Strategy

  16. Poor Value Proposition

  17. Listening to Too Many People

  18. Not Being Prepared for the Worst

18 eCommerce Startup Pitfalls to Avoid eComdash and Visiture

Unusual Ecommerce Growth Hacks to Kick Start 2017

how to grow your ecommerce businessGrowth hacking is a fancy term which exploded in last five years among marketers, SAAS companies, and Tech Entrepreneurs. While the word Growth Hacking may seem fancy, it is a simple concept. It is the notion that every strategy, actions, ideas that you develop and implement for your business revolve around growth. While every business is focused on growth, growth hacking is giving growth ‘wings’.

The whole point of growth hacking is to get enormous growth on a shoe-string budget. Growth hacking mainly revolves around developing and running tests, campaigns to find out which channels, segment, ads work the best and to focus on them to achieve rapid growth.

As growth hacking focuses on developing low cost strategies, any business can use it. It is not limited to SAAS companies and tech-savvy marketers. Even a small eCommerce business can use it to fuel its growth.

Here are 4 Unusual Ecommerce Growth Hacks to Kick Start 2017

Improve Customer Experience at Your Ecommerce Business

improve ecommerce customer experienceTo build a successful, profitable, and sustainable ecommerce business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store.

You can call it marketing, you can call it CRO, but at the end of the day, what you’re really talking about is customer experience (CX). Put plainly, customer experience relates to interactions between you and your customers. It’s how your customers feel about you based on the interactions they ultimately have with you.

Why does it matter?

Because bad experiences felt by customers or would-be customers can wreak havoc on an ecommerce business. Good experiences, on the other hand, can lead to boosts in brand awareness, website traffic, social mentions, and sales.

If you want to drive more positive interactions with customers and boost sales this year, you have to work to intentionally improve customer experience at your ecommerce business.

Here are 8 Simple Ways to Improve Customer Experience at Your Ecommerce Business:

Facebook Ads for eCommerce

facebook ads for ecommerceLearn how to leverage FACEBOOK for ecommerce with proper use of the Facebook Pixel. See how to get higher ROI and know exactly ad spend per add to cart + initiate checkout + purchase and any other pixel event you want to set. Take actions per add to carts + purchases per adset and ad. From there, optimize text + creative and ad types to determine how to get the most out of every single dollar spent![

5 Niche Ideas for the 2017 eCommerce Market

ecoomerce niche
If you’re looking to generate passive income from an online eCommerce store, you will be presented with many choices to make.

However, the biggest choice of all is what exactly should you sell?

The internet is worldwide and growing constantly. New websites are being generated and new data is being added so fast that it’s dizzying, and new eCommerce stores are being created every day selling everything from gourmet dog food to barbeque grill accessories.

When you create your business, it can be tempting to try to sell everything in a mail-order catalogue style product bonanza.

There certainly aren’t any wrong answers, but here are some inspiring up-and-coming niche markets that you should consider.

Ecommerce is a great way to start generating passive income and getting off the beaten 40-hour-workweek path.

Online shopping is convenient for customers, but it’s also low-cost and low-investment for you, with high returns on good ideas.

It’s hard not to make money in eCommerce, and with these ideas for a market in hand, you’re sure to find a niche you’re passionate about.

==> Read the FULL article here

30 Ecommerce Email Marketing Messages That Boost Sales

email marketing

Email can be a powerful marketing channel for e-commerce if you leverage it properly. If you think about it, a customer’s inbox is basically a distraction-free zone you’ve been invited into, giving you more opportunity to capture attention with highly-targeted offers than in any other digital medium out there.

Sending general email blasts isn’t enough to drive engagement anymore. Customers want customized offers and experiences, and they want to feel more connected to brands.

Customers want email, but they want the right kinds of email. As a result, segmenting lists and creating more targeted offers are key to boosting your e-commerce sales.

Here are 30 specific types of campaigns that deserve a place in your email marketing strategy.

4 Easy Ways to Generate eCommerce Sales From Instagram

how to generate sales from InstagramInstagram recently announced that they had grown to 500 million monthly active users. Out of these, 300 million users log onto the platform every day.

That puts the social platform at the forefront of social media marketing…

If you’re an eCommerce store looking to generate sales from Instagram, then here are 4 ways to do so.