Facebook is a popular advertising platform among a lot of ecommerce entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, Mary-Rose Sutton show you how to get yourself set up with your own Facebook ads and create your first ad campaign.
As an advertiser, you want to share an idea that wakes people up and pushes them to take action. “Made to Stick” takes a deep dive into how to turn your ads into something people discuss at the dinner table.
Here are the six principles their findings are based on:
Simple – cut to the chase and get right to your core idea
Unexpected – grab attention by doing something that’s never been done before
Concrete – make your ad memorable by painting a picture people can imagine
Credible – give your ad credibility by showing rather than telling
Emotional – be personable and show what’s in it for the audience
Is Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article, you’ll discover 10 Facebook tips to widen your visibility and reach during the holiday season. Plan Your Holiday Marketing Before you utilize the power of Facebook, take the time to plan your promos and […] read more here
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