December 2017 - Experts' Marketing Tips

Weekly Round Up For 24 December 2017

How to Become a LinkedIn Power User

With some strategic work and clever planning you can make your LinkedIn profile an exceptional addition to your professional repertoire!

2. 5 Reasons to Start an ECommerce Store

Today, selling and buying of products or services have been made easier through the use of electronic channels such as those found on the internet. This approach in business has grown over time and has offered marvelous triumphs to numerous startups.

Although setting up an eCommerce can be a little bit frightening since risks are always involved, getting your business online will definitely bring in a few perks.

Let’s understand what those are and how to use it to bring home the bacon.
https://toonchooi.com/t/read/5-reasons-start-ecommerce-store/

3. 8 SEO Strategies To Improve Your Local Rankings

Since the rather recent release of Google’s Hummingbird update I thought it would be helpful to offer some SEO strategies to help improve your local rankings! As we know it has become even more important for small business owners to boost local rankings since geographic search results take on a prominent role in search engines. While it was reported that 61% of local searches resulted in purchases back in 2012, the biggest search engines have become even smarter than before in returning customized and localized search results to meet user’s needs. Therefore, if you are looking for a steady stream of new customers, it is likely that your SEO will need a serious update to stay competitive in your local marketplace. Read on to find out more about the hottest local SEO strategies for boosting your local rankings, improving your business’ visibility online, and outshining your local competitors

https://toonchooi.com/t/read/8-seo-strategies-improve-local-rankings/

4. Content Marketing Trends for 2018

If you want to be successful in 2018, you need to know that content makes the marketing world turn. And just as we saw many content trends come and go in 2017, 2018 is sure to do the same. Narrowing on content marketing trends 2018 will carry over from the past year, here are 4 trends to keep an eye on.

https://toonchooi.com/t/read/content-marketing-trends-for-2018/

5. Four Ways to Optimize Your Content Marketing in 2018

Content Marketing is not as stiff and menial as it used to be. Marketers are pulling all possible strings to transform their content from a rigid monologue to a conversational dialogue. Even if you’re offering the best financial products among your rivals, given the magnitude of content marketing, your product is not enough on its own, if you don’t employ content that strikes your users’ chords.

https://toonchooi.com/t/read/four-ways-optimize-content-marketing-2018/

6. Video Planning 101 And Video Promotion Sites

Many times clients tell me to create “the greatest video”, which goes viral, which is good for everything kind of advertisement. Unfortunately, the story is not as easy as it seems. A video can go viral accidentally, but in most of the cases, it needs a strong marketing strategy. In this video planning template, I would like to focus on the mechanism of a great performing video strategy. It all begins with the end in mind.

https://toonchooi.com/t/read/video-planning-101-video-promotion-sites/

7. 10 Ways To Market Your Ecommerce Site

Any merchant can promote their store without an expensive agency. The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business.

Sellers who implement these tactics will have a diverse marketing strategy— one that enables long-term connections with returning customers and offers opportunities to engage and attract new buyers.

https://toonchooi.com/t/read/10-ways-market-ecommerce-site/

8. 10 Essential Content Marketing Apps for Your Smartphone

If you aren’t mobile-ready as a content marketer, you’re likely either hindering the success of your campaigns or creating excess work for yourself.

Here are 10 essential content marketing apps for your smartphone.

https://toonchooi.com/t/read/10-essential-content-marketing-apps-smartphone/

9. How Chatbots Will Shape Marketing in 2018

Whereas traditional marketing funnels flow from channel to landing page, and onto sign-up forms and/or checkout carts, chatbots can eliminate at least several of these steps thanks to Facebook. In science fiction, this space-folding phenomenon is often called a tesseract, and it makes for good analogy for how bots will change messenger marketing.

https://toonchooi.com/t/read/chatbots-will-shape-marketing-2018/

10. 7 Social Media Marketing Trends That Will Dominate 2018

Customer engagement through social media platforms like Facebook, Snapchat and Instagram has become a crucial component of any successful marketing strategy. As the world of social media marketing changes quickly, it’s important to stay up to date on trends in the industry so that you can create the most successful engagement strategy possible. Here are 7 trends in social media marketing that will dominate in 2018.

https://toonchooi.com/t/read/7-social-media-marketing-trends-will-dominate-2018/

11. Pros and Cons of Hosted Ecommerce Platforms

this article will not advocate one platform over another. There are hundreds of them. I have my favorites and if you’re in the space for more than four seconds, you’ll encounter other people’s favorites, too.

Instead, I’ll provide a broad overview of ecommerce platforms and how using them compares to running your own servers.

https://toonchooi.com/t/read/pros-cons-hosted-ecommerce-platforms/

12. Seven Influencer Marketing Trends To Watch For In 2018

Working with some of the country’s largest brands and most active influencers gives me a pretty good vantage point from which to view what’s ahead in influencer marketing. Here are some of the ways I see the industry evolving over the next couple of years.

http://shwit.us/7-influencer-marketing-trends-2018

13. How We do Influencer Outreach and Get a 60% Response Rate

After a little polishing, I’ve developed a simple, 7-step outreach process that’s gotten me a 60% positive response rate from the experts I reach out to. Here’s the entire process from start to finish:

https://toonchooi.com/t/read/influencer-outreach-get-60-response-rate/

14. How To Become A Multimillionaire With Social Media

Social media has empowered millennials to become entrepreneurs and build business empires. Today, all media is social, and millennials, having grown up alongside the internet, are keenly aware of how to create and extract value from social media.

http://shwit.us/become-a-multimillionaire-with-social-media

15. Is SEO Dead? The Answer Is Yes, And No

Over the years, elements of it have either died or evolved into something totally new.

Here are the 5 tactics that I believe are dead or outdated (plus 6 tactics that are alive and kicking today and for years to come)

https://toonchooi.com/t/read/seo-dead-answer-yes-no/

16. Sumo Growth Study: How Amazon Generates $136 Billion In Sales

In case this is your first time using a computer (welcome!), here’s what makes Amazon awesome…

– They’re on track for $303 billion in sales… ?

– They get 2.37 billion website visitors every month… ?

– They set a Guinness World Record for the largest chicken wing eating competition!

You’ll learn how they did it in this article.
http://sumo.ly/KP74

17. The Ultimate guide to Remarketing with Google Analytics

So, If you are excited to know how you can use Remarketing with Google Analytics to better target your customers and lower down your marketing cost and increase your sales, then keep reading the article.

https://toonchooi.com/t/read/ultimate-guide-remarketing-google-analytics/

18. How To Use Facebook Audience Insights For Your PPC Strategy

Facebook Audience Insights is a tool marketers can use to get more information on Facebook users, whether they’re current fans or from a custom audience you created. We’ve put together a thorough overview of what to look for in your insights, so you can find new personas or get a more granular view of the leads you have already. Assemble a more complete picture of your audience…

https://toonchooi.com/t/read/use-facebook-audience-insights-ppc-strategy/

19. 7 Content Marketing Trends for 2018

As 2018 approaches, newer forms of content marketing are gaining traction, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon’s Alexa.

Here are 7 trends content marketers are predicting for 2018.

https://toonchooi.com/t/read/7-content-marketing-trends-2018/

20. 7 Marketing Tips From Social Media Stars

Influencer marketing continues to evolve, with new brand success stories popping up every day. Typically, the advice comes from the executive (buying) side of influencer marketing. As someone who has been both an advertiser on behalf of several brands and an influencer building social media entities, I wanted to share some advice from some of the largest influencers in the world, who I’ve worked with in the past. They’ve seen thousands of campaigns and learned the best ways to manage social media, what makes influencer campaigns successful and much more.

Each creator owns or manages millions of followers, with several managing over 10 million. Here’s what they thought you’d find most valuable:

https://toonchooi.com/t/read/7-marketing-tips-social-media-stars/

21. 5 IoT Smart Technologies That Help Grow Your Business

Technology has always been a major driver of growth in business, and that’s never been more clear than it is today. In particular, the rise of the Internet of Things – along with the voice-controlled digital assistants, high-tech automation tools and other technologies that have been ushered in along with it – has given businesses across many industries powerful new tools to grow, expand their reach and do their work more efficiently than ever before. If you’re looking for a leg up on your competition, here are five essential IoT smart technologies you need to be using in your business.

https://toonchooi.com/t/read/5-iot-smart-technologies-help-grow-business/

22. Google Analytics: Using Enhanced Ecommerce to Grow Revenue

Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google Analytics has a powerful revenue-reporting suite called “Enhanced Ecommerce.”

I will review Enhanced Ecommerce in the post. I’ll provide tips for setting it up and, also, for how to use it to increase revenue.

https://toonchooi.com/t/read/google-analytics-using-enhanced-ecommerce-grow-revenue/

23. 5 Digital Marketing Trends to Shape 2018

The end of the year is always a good time to look back and see what worked and what didn’t in the last 12 months. It is also the perfect time to look to the future and predict trends that will influence a certain industry. In digital marketing, these trends are usually quite difficult to predict, but with a bit of analysis and careful deduction, it can be done.

https://toonchooi.com/t/read/5-digital-marketing-trends-shape-2018/

Weekly Round Up For 10 December 2017

1. 5 Secret Content Marketing Weapons (Ssssshh, Don’t Tell Anyone)

There are three phases to every content marketing campaign. I’m excluding the strategy that comes before, and the reporting that comes after as those phases have a whole nother arsenal of tools. But for me the execution part looks as basic as this:

Create epic content
Distribute to many
Leverage every impression

I’ll follow this order when unveiling my secret weapons. Let’s start with the content, as you have to get this one spot on if you want the second or third phase to work for you.

2. Why Your Business Needs a Content Marketing Strategy in 2018

In 2017, those seeking the sage advice of others would have a difficult time avoiding a healthy endorsement for content marketing. In fact, 86% of B2Cs and 88% of B2Bs employ some content marketing strategy, according to the Content Marketing Institute.

Not only are businesses utilizing content as part of their overarching strategy, but they’re seeing results. In fact, when asked to rate the success of their content marketing efforts (from extremely effective to not effective), 97% of both B2Cs and B2Bs reported some level of success. Do you have a solid content marketing strategy in place? Looking to really increase brand awareness in the new year? Here are three reasons why you should include content in your 2018 efforts.

3. 6 Holiday Email Marketing Tips

Social media is crucial to marketing during the holiday season, but you shouldn’t neglect your email marketing. A strong email marketing campaign is a great way to engage with your previous customers and encourage them to keep coming back. During the holidays, specialized email marketing can help boost your sales while getting customers excited about the holiday season. Here are some tips to improve the success of your email marketing this holiday season!

4. 5 Ways Startups Are Screwing Up Inbound Marketing

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place.

However, not to worry, here’s how to avoid making mistakes with your inbound marketing tactics.

5. 11 Social Media Trends to Watch Out For in 2018

Staying on top of social media trends is important for increasing user engagement, getting your content out there and it’s important for your business. Here’s what you need to keep your eye out for and learn next year.

6. The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

For increased web traffic, a growth in leads, more loyal customers and that spike in revenue in 2018, a closer look at your content strategy is necessary. Set some time aside to analyze what has worked, and identify opportunities hidden within trends.

Here are four tips to help you prepare for 2018.

7. 21 Lessons B2B Entrepreneurs Need to Learn to Find Business Success

To keep up and stay ahead of the game, entrepreneurs need to constantly be learning. There’s going to be thousands of lessons along the way, but here are 21 I feel are key to ensuring business success:

8. Here’s How To Create Promo Emails That Convert

Email marketing is far more lucrative than social media.

Email campaigns are one of the most effective methods of marketing your business online. S6 Artist and educator, Cat Coquillette, put together a checklist of key tips to help you create a solid email campaign that will appeal to your audience, boost your artwork sales online, and grow your brand recognition. If you’d like to see the full email she’s referencing, you can view it here, or at the bottom of the blog post.

9. 2018 Email Marketing Trend Report

Wondering what 2018 has in store for your email marketing program? Here are five trends that we have our eye on:

10. 3 Content Marketing Predictions for 2018

Today, we’re gazing into our crystal ball and bringing you our top 3 content marketing predictions for 2018.

11. 5 Outdated Content Marketing Tactics (And What to Do Instead)

That kind of obsolescence isn’t limited to the tech industry, of course. The cycle from next-big-thing to the dustbin is even faster in online content. Yet many content marketers are using tactics that, while they once worked, are now as outdated as that original iPhone. What’s worse, some of us are still in the flip-phone stage.

If you’re using any of the following content marketing tactics, it’s time for an upgrade. Here’s what doesn’t work, why it doesn’t, and what you should try instead.

12. The 7 Best Social Media Channels for Business Marketing

Social media is ideal for increasing lead generation, and enhancing brand awareness. You may wish to consider what your competitors are using, what type of content you wish to create, and how many social media channels you can effectively manage. Here are the top 7 best social media channels for business marketing:

13. 5 Steps to Engage Your Audience on Social Media

Over the years, many social media tools have been developed to help businesses break through the noise on social media and reach their customers. These tools can help improve the engagement with your audience through social channels.

Here are five steps to planning a great social media campaign – and specific programs that can help you execute it.

14. From $0 To $1 Million: How To Scale Your E-Commerce Site

So whether you have yet to make your first sale or are starting to see some traction, how do you position your fledgling retail company to capture its share of this larger whole? Keep the following suggestions in mind.

15. 10 Growth Hacking Strategies to Triple Your Sales

Lermsider, who today works alongside some of the top ecommerce companies, real estate brokers and surgeons in the world, lays the groundwork for the proper fundamentals that need to be in place to growth hack your way to success. It boils down to 10 very particular strategies. They might seem rudimentary or fundamental from the outside looking in. But, without tackling these first, you can kiss your chances of building a wildly successful business goodbye.

16. What’s The Best Long-Term Online Marketing Strategy?

The way I see it, marketing and advertising strategies can be split into two main categories: long-term and short-term.

So what’s the best long-term online marketing strategy?

17. A Content Strategy Framework to Dominate Search Engines in 2018 (and Beyond)

What kind of information do you provide to your contacts? In what ways do you provide them such information? Through content, of course.

So what is the best strategy to get content to your contacts? Develop a content strategy framework that works with search engines and you’ll win the content strategy game in 2018.

18. 15 E-commerce Case Studies To Guide All Parts of Your Growth

Whether you’re in start-up mode or you’re ready to scale, there’s no need to reinvent the wheel. All e-commerce companies have to figure out how to retain customers, drive traffic, and make more sales in a competitive environment. Why not learn from companies that have mastered their corner of the online marketplace?

From driving traffic with killer content to identifying the right platform for growth, these 15 e-commerce case studies will help you transform how you do business.

19. 7 Creative Ways to Use Instagram Carousel Posts for Your Business
Instagram carousel posts are trending — and not just for personal Instagram users!

Since carousel posts were released earlier this year, businesses of all sizes have picked up on the Instagram carousel trend and discovered new and creative ways to incorporate them into their Instagram marketing strategy.

Wondering how you can use Instagram carousel posts for your business?

From promoting new product lines to sharing event photos and videos, here are 7 creative ways you can use carousel posts on Instagram:

20. 7 Effective Link Building Techniques for e-Commerce Brands

The key to successful link building is to develop the right content strategies and outreach techniques, as this will enable you to build quality links more easily and boost the visibility of your landing pages and site as a whole.

Let’s look at some of the best examples of effective, e-commerce link building tactics and how you can apply them to help your online business to succeed.

21. Facebook Guide: The Key To Getting More From Campaigns

Facebook is constantly changing its platform, and strategies for driving performance from the platform may be different from those you employ on other platforms like AdWords or Twitter.

If you thought you knew everything about Facebook, think again. Here’s the ultimate guide covering the ins-and-outs of what you need to know to not only get started, but continually be successful with Facebook advertising.

Weekly Round Up For 3 December 2017

Weekly Round Up For 26 November 2017

Weekly Round Up For 3 December 2017

5 Steps To Start Your Own 7 Figure eCommerce Business
Here, we’ll look at five steps to running a successful eCommerce company that every budding entrepreneur should know before they jump onto the web.
https://toonchooi.com/t/read/5-steps-start-7-figure-ecommerce-business/

2. How And Why To Schedule Your Social Media Updates In Advance

To make sure you achieve the best results on social media without eating up almost all your time, scheduling tools are a gift from heaven. And here are 7 tools that will help you achieve the best results with a minimum of time investment.

https://toonchooi.com/t/read/schedule-social-media-updates-advance/

3. How To Sell With Instagram Shoppable Posts

Instagram has been busy adding Instagram shoppable posts to its docket, and it could benefit your digital brand.

Instagram shoppable posts allow you to sell your products with minimal effort and provides an easy way for consumers to purchase.

https://toonchooi.com/t/read/sell-instagram-shoppable-posts/

4. 15 Email Marketing Best Practices That Will Maximize Returns

Want to make the most of your email marketing?
I’ll show you how with these 15 best email marketing practices.

https://toonchooi.com/t/read/15-email-marketing-best-practices-will-maximize-returns

5. The Seven Deadly Sins of Content Marketing

Content marketing can be one of the most effective ways to change audience behavior and move the needle on business objectives—but it can also easily fall flat. That’s why it’s more important than ever for marketers to develop clear objectives and strategies for their campaigns and avoid what I call the Seven Deadly Sins of Content Marketing.

https://toonchooi.com/t/read/seven-deadly-sins-content-marketing/

6. 10 Ways To Build An Actionable Content Marketing Strategy To Boost Conversion Rates

This blog post discusses how a marketer can use Content Marketing and build a strategy to improve their Conversion Rate. The most interesting part of the post is how Content is woven into each and every stage of Consumer’s lifecycle. Content can guide a consumer from the start to the end of their lifecycle. One can attract, convert and retain customers with the help of Content.

http://shwit.us/10-actionable-content-marketing-strategy

7. Five Surefire Tips To Creating Engaging Marketing Content

In this guest post, principal of management consultancy Byronvale, Stephen Barnes , says the marketing model’s been tipped on its head and offers his top tips to draw more customers to your brand…

https://toonchooi.com/t/read/five-surefire-tips-to-creating-engaging-marketing-content/

8. 15 SEO Statistics for 2018 and What You Can Learn From Them

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.

https://toonchooi.com/t/read/15-seo-statistics-2018/

9. 10 Best Email Marketing Blogs You Should be Reading Right Now

Digital marketing is a constantly evolving industry. Even the books published on this topic go out of date before they hit the stands. So, running to a bookstore to learn more about marketing is not going to help. The best way is to subscribe to the leading blogs in the industry.

If you’re a digital marketer looking to grow your knowledge of email marketing, here are the best blogs you should be reading right now.

https://toonchooi.com/t/read/10-best-email-marketing-blogs-reading-right-now/

10. 7 Strategies For Getting Video Marketing Right In 2018

Here are 10 strategies that should be a driving force behind your video marketing efforts throughout the coming year.

http://shwit.us/7-video-marketing-strategies

11. What the Best SEOs Know About Keyword Research (And Four Tools They Use)

Keyword Research Is the Biggest Predictor of SEO Success. If you work in search marketing today, you know how difficult it is to stay on top of changes, trends, and tactics. From algorithm changes to SERP format updates, the tactical toolbelt of SEOs is always changing.

https://toonchooi.com/t/read/best-seos-know-keyword-research/

12. 10 Steps to Build a Content Marketing Strategy (and Execute) in 2018

Each part of your content marketing strategy has its own unique nuances and details that you won’t want to miss. So, let’s look at each part of the process, see what our Skillshare experts have to say, and I’ll be adding my own expertise along the way.

https://toonchooi.com/t/read/10-steps-to-build-a-content-marketing-strategy-and-execute-in-2018/