Ecomdash and Visiture worked together to put together this guide of 18 eCommerce startup pitfalls to help eCommerce retailers learn the ropes without costly mistakes.
Not Choosing the Right Platform
Using a Marketing Agency Without Prior Marketing Knowledge
Categorization and Merchandising Mistakes
Not Buying Customers
Choosing the Wrong Payment Model
Thinking Outside of the Box
Ignoring Customer Complaints
Getting Discouraged with AdWords and Google Shopping
Obsessed with Raising Money
Market Is Too Niche
Not Using Social Media
Not Building Email Lists and Collecting Customer Information
Being Scared to Try Things
Not A/B Testing or Measuring
No Retention Strategy
Poor Value Proposition
Listening to Too Many People
Not Being Prepared for the Worst
