Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.
It’s done, and you can do nothing even if you immediately realize that you have committed a blunder just like the New York Times employee who sent an email to its list of 8 million+ people, which was supposed to be sent to just 300 people.
However, making mistakes is like a fart. Despite your resistance, you can’t stop it from coming wherever and whenever. So, in this post, we have identified some of the common, yet not so obvious mistakes, which email marketers make while setting up an email marketing campaign.
Email can be a powerful marketing channel for e-commerce if you leverage it properly. If you think about it, a customer’s inbox is basically a distraction-free zone you’ve been invited into, giving you more opportunity to capture attention with highly-targeted offers than in any other digital medium out there.
Sending general email blasts isn’t enough to drive engagement anymore. Customers want customized offers and experiences, and they want to feel more connected to brands. Customers want email, but they want the right kinds of email. As a result, segmenting lists and creating more targeted offers are key to boosting your e-commerce sales.
Email marketing is highly underestimated as a revenue driver for businesses and even when the potentials are understood, it’s frequently done wrong. So I put together a simple list of tricks you can act on now without spending anything to improve your email marketing strategy.
If you need a comprehensive road map for email marketing that presents a smart email marketing strategy as a series of manageable steps, here are 10-part email marketing series, that’s exactly what you’re going to get.
This step-by-step email marketing strategy guide summarizes how to create your list, get subscribers, build solid relationships, and make well-timed offers.
It also come with a handy PDF step by step checklist that you can download for free, so keep reading …