Tag: facebook ads campaign

What makes a good Facebook Ads campaign?

It’s not your ad copy, not the ad image, not your ad audience. It’s the combination of nailing all of them.

Here are my all-time favorite 18 Facebook Ads that have brought the highest increase in campaign results time and time again.

What would you add to this list?

• Write a magnetic ad headline
• Create an irresistible value offer
• Present social proof
• Master the art of FOMO and urgency
• Use high-quality ad design
• Create colorful and contrasting ads
• A/B test lots of different ad images
• Create carousel ad campaigns
• Use videos instead of images
• Always add subtitles to video ads
• Create attractive landing pages
• Create a separate landing page for each campaign
• Keep the ad frequency under control
• Rotate your ads
• Emphasize the emotions
• Keep your ads simple
• Align your ad design with your branding
• Spice up your ads with emojis

Read the 18 Genius Facebook Ad Hacks for Winning Campaigns post here