Incorporating Influencer Marketing Into Your Social Media Strategy

Influencer Marketing

Around 60% of companies increased their influencer marketing budget in 2015, and many will soon begin influencer programs for the first time. While some larger businesses are hiring additional staff to handle influencer activities, this isn’t an option for most brands.

No matter, since influencer engagement is possible for companies of all sizes. And beyond that, it’s a great way to reach new audiences and improve the success of your overall social marketing strategy.

Here are four ways that companies can bring influencer marketing into their social media strategy to create a massive impact for their brand.

18 Things You Need to Know about Marketing Your Local Business on Instagram

promote local business using instagram

In just six years, Instagram has gone from being nothing more than a novelty photo-sharing app to a legitimate social media marketing powerhouse.

Some of the world’s major brands, such as National Geographic, Saturday Night Live, and Coca-Cola, use this platform as a means of building buzz and strengthening relationships with consumers.

Here are 18 things you need to know about marketing your local business on Instagram for maximum effectiveness.

How To Get Way More Instagram Followers With 20 Easy Tactics

more instagram followers

 

Struggling to know how to get more Instagram followers? Stop forgetting to post to Instagram already, and instead do it with just a couple clicks. Go from spontaneous to strategic.

There’s no reason with hard work and these tools, why you can’t stand out amidst the 500 million active users on Instagram. Yes, that’s quite the challenge, but we believe in you and have 20 easy ways to get there.

Follow these 20 easy tactics to grow your following and build your business.

How to Find Social Media Micro-influencers for Your Small Business

influencer marketing

Want to promote your small business on a budget?

Have you considered partnering with less famous influencers?

Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.

Discover how to find and connect with micro-influencers who can promote your small business.

10 Marketing Tips For Facebook This Holiday Season

Facebook Marketing tipsIs Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article, you’ll discover 10 Facebook tips to widen your visibility and reach during the holiday season. Plan Your Holiday Marketing Before you utilize the power of Facebook, take the time to plan your promos and […] read more here

How to Use Influencers in Your Social Media Marketing Plan

Influencer MarketingMany marketers we work with have already built out a social media marketing plan before they engage with influencers. However, there are some major benefits of considering influencers BEFORE building your plan. Check out these steps below to learn how you can leverage influencers while building out your next social media marketing plan.

11 Experts’ Tips on Growing Your Content Shares

expert tips to increase your content social shareEver looked at a popular blog, seen how many hundreds of people have shared it, and thought to yourself: “Man, why isn’t that happening with my content?”

These 11 experts share their secrets for getting unbeatable exposure through increased social sharing.

4 Easy Ways to Generate eCommerce Sales From Instagram

how to generate sales from InstagramInstagram recently announced that they had grown to 500 million monthly active users. Out of these, 300 million users log onto the platform every day.

That puts the social platform at the forefront of social media marketing…

If you’re an eCommerce store looking to generate sales from Instagram, then here are 4 ways to do so.

6 Social Media Content Categories To Delight Your Fans [Infographic]

Popular Social Media ContentVary your social media content categories to keep your followers engaged! Learn the top 6 types and how to make best use of them.

The 6 Social Media Content Categories I’ve identified for you are:

  • Entertainment
  • Inspiration
  • Education
  • Conversation
  • Connection
  • Promotion

Read on

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