5 Most Common Reasons Why Influencer Marketing Fails

influencer marketing tips

The new year brings fresh beginnings and new digital marketing strategies. With Influencer Marketing remaining hot on the agenda, we thought to provide the 5 most common reasons why Influencer Marketing fails. After all, it’s far easier to guarantee success if you know what not to do; without actually having to make the mistakes yourself.

If you’re only just embarking on the Influencer Marketing journey, or you believe you have room for improvement, why not have a read here.

Growth Hacking Tricks to Implement in 2017

growth hacking tipsGrowth hacking strategies are all the rave to expanding your audience and customer base in a short time frame. You see, growth hacking is all about applying unconventional marketing strategies to break through, grow faster, and stay ahead of the competition. Especially for startups who have minimal advertising budgets but desire to accelerate quickly or brands who’ve struggled with increasing their clientele, growth hacking can prove to be a winning move to achieving these goals.

The good news is that growth hacking is not complicated. In fact, many of the tactics outlined may sound familiar, yet, it’s how you use these channels for the specific reason and focus to attain this one goal…growth!

So whether you’re a B2B or B2C brand, here are four ways to implementing growth hacking as part of your marketing strategy

Duplicate content and SEO: The Ultimate Guide

duplicate content seo problem and solutionContent duplication is talked about a lot, and I guess we can all agree that you should create unique content for your site’s every page. But…

In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there’re a few identical pages on your site.

In this 7 common types of duplicate content post, you’ll learn some tips on how you can check and protect your site against them. Here are some of the things you’ll learn in the article:

  A quick hack to find content scrapers;

  The safe way to syndicate;

  Common duplication issues with HTTPS sites and pages;

  Which URL parameters can cause duplicate content.

Click here to read 7 Sneaky Types of Duplicate Content That May Be Killing Your SEO

The Ultimate Facebook Ads Guide

facebook ads tipsLearn all the best practices of Facebook advertising: How to use the different tools, which ad types and campaign objectives to use. Get to know all the targeting methods and how to use each of them. Find out how to correctly track the results, and discover which metrics really matters.

Absolutely everything there is to know about Facebook ads and how to completely master it to get killer results. Get all the information, tips, hacks and insights in one place.

Find out How Asi Dayan Spent $3 Million on Facebook Ads and This Is Everything He Know About It.

The Proven Guide to Using Live Video to Build Your Personal Brand

personal branding with video

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.

We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

As a professional, you can leverage live video to give your personal brand the same kind of lift.

You should strongly consider live video, given that by late 2017 video is expected to make up more than 70% of all traffic on the web.

Here’s how you can get the most out of live video to bolster your brand.

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A brief history of SEO

Google SEO Tips

Google has been been around for nearly 20 years, and by now, its ranking algorithm has grown from a relatively simple, easy-to-game system to a complex combination of factors no one fully understands.

In today’s post on the evolution of SEO, Matt Banner, a successful blogger and long-time SEO (and an SEO PowerSuite user ?), shares his take on the changes in SEO and the trends that are likely to arise soon. Here are some of the things you’ll learn in the post:

  How SEO started (hint: it wasn’t Google);

  Which SEO tactics are no longer effective in 2017;

  What techniques are in play now;

  The up and coming SEO trends to get ready for.

Jump right to the post by clicking the link below, and please don’t forget to share your thoughts in the comments!

8 Advanced Tips for YouTube Search Optimization

youtube optimisation tips

YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.

Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results.

YouTube videos are everywhere. And YouTube isn’t shrinking, no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snapchat is.

The platform is a gold mine, and popular YouTubers like PewDiePie (whose estimated net worth is around $70 million) are outearning traditional celebrities like Allen Iverson, Meghan Trainor, and Hillary Clinton.

Like with Google, part of being discovered on YouTube is how you optimize for search.

YouTube is a red hot tool for search engine power, and you can benefit from using it.

In this article, you’ll learn some of the advanced ways to increase your YouTube search visibility.

23 Actionable Tips for More Blogging Success in 2017

Blog To Success Tips

The new year is still young, and a lot of you (and us) are looking for more blogging success. If you are like us, you are always looking for things to optimize. We have been active in blogging and social media marketing for a couple of years now. And one thing has become very clear: for success, you need to keep your eyes open for new opportunities and best practices, for ideas and better solutions.

Here are some actionable tips for you that you can use to get more out of your blogging efforts.

The Complete Guide to Getting Started with Facebook Ads

Facebook Ads Tips

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get?

And what can you expect for your hard-earned money?

In this post, we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences.

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