January 2017 - Experts' Marketing Tips

10 Rookie Mistakes Increasing Your Email Unsubscribe Rates

You hustle for every email address you collect. Guest posts, search engine optimization, giveaways, social media marketing…

You craft the perfect email, pack in a ton of value, and press the send button…

And CRASH. All that hard work you put in seems to come crumbling down.

Ahh, unsubscribes.

The online entrepreneur’s worst nightmare. And you’re right to be concerned. After all, when your subscribers hit that “unsubscribe” button, you’re literally losing money. Meaning your email unsubscribe rate is directly related to loss of money in your business.

If the lifetime value of of an email subscriber for your business is $500, that means when you send out an email and 60 people unsubscribe, you’re waving bye-bye to $30,000.

Ouch. And if you have a massive list and you lose more than that? It can hurt more than you think. I bet if you’re sending emails you’re losing subscribers every time you hit send. Want to stop the bleeding? We’ve got 10 proven ways to decrease unsubscribes (and keep your subscribers wanting more).

Ecommerce Landing Page Ideas To Help Increase Sales

Are you reaching your potential when it comes to converting your ecommerce visitors? – According to a recent Deloitte study, on average 54% of visitors abandon their shopping carts. – According to Marketo, approximately 96% of visitors are not ready to buy when arriving at your ecommerce landing page. With those odds stacked against you, are you doing as much as you can to seal the deal? By 2018, Ecommerce sales are expected to grow to more than $400 billion (projected by ): Wanna claim your piece of the growing pie?

Check out these 23 ecommerce landing page ideas that you can try out for yourself.…

Killer growth tactics for small businesses in 2017

We’ve all heard the statistics before, how anywhere from 50-80% of small businesses fail within their first few years of operation.

But not you right? I know you don’t want to become one of the statistics.

Why else would you be reading an article about 7 killer growth tactics for small businesses in 2017?

I know why…

It’s because marketing and growth is THE NUMBER ONE thing that small business owners struggle with.

In fact a whopping 76% of all business owners report facing marketing challenges, and that’s exactly what I want to help you start to overcome in this article.

I know that the headline “7 killer growth tactics” might be what got you here but the fact that you’ve landed on this page tells me you are on a hero’s journey, the journey of having your own business. You are the driving force behind the growth of any economy in the world, so give yourself a pat on the back first and let’s dive into ways you can crush it in 2017.

This blog post will start and finish with the same thing – the mentality of growth. Think about it – you have a business, you are learning and exploring. Inherently you have a winners mentality – but whether or not you’ll succeed depends on a number of things.

What I want to do here now is introduce you to 7 tactics that are quick and easy to execute on so you can get some quick wins and begin to add them into your weekly activities.

Here are the 7 killer tactics for growth we are about to cover:

Best Kept SEO Secret: How to Get (Highly Targeted) Traffic with Long-Tail Keywords

Long-tails are a mysterious concept in the SEO space. We assume they are just long phrases with hardly any search volume – and yet, somehow, they make up 70% of all search queries.

In today’s post on long-tail keywords, we’ll look at what long-tails really are, how you can easily spot them, and what makes them the single most beneficial keyword type for your SEO campaign.

In the guide, Masha’ll also share 4 steps to find and target long-tails – the simple framework that our SEO team used to double (!) our own organic traffic.

5 Most Common Reasons Why Influencer Marketing Fails

The new year brings fresh beginnings and new digital marketing strategies. With Influencer Marketing remaining hot on the agenda, we thought to provide the 5 most common reasons why Influencer Marketing fails. After all, it’s far easier to guarantee success if you know what not to do; without actually having to make the mistakes yourself.

If you’re only just embarking on the Influencer Marketing journey, or you believe you have room for improvement, why not have a read here.

Growth Hacking Tricks to Implement in 2017

Growth hacking strategies are all the rave to expanding your audience and customer base in a short time frame. You see, growth hacking is all about applying unconventional marketing strategies to break through, grow faster, and stay ahead of the competition. Especially for startups who have minimal advertising budgets but desire to accelerate quickly or brands who’ve struggled with increasing their clientele, growth hacking can prove to be a winning move to achieving these goals.

The good news is that growth hacking is not complicated. In fact, many of the tactics outlined may sound familiar, yet, it’s how you use these channels for the specific reason and focus to attain this one goal…growth!

So whether you’re a B2B or B2C brand, here are four ways to implementing growth hacking as part of your marketing strategy

Duplicate content and SEO: The Ultimate Guide

Content duplication is talked about a lot, and I guess we can all agree that you should create unique content for your site’s every page. But…

In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there’re a few identical pages on your site.

In this 7 common types of duplicate content post, you’ll learn some tips on how you can check and protect your site against them. Here are some of the things you’ll learn in the article:

• A quick hack to find content scrapers;

• The safe way to syndicate;

• Common duplication issues with HTTPS sites and pages;

• Which URL parameters can cause duplicate content.

Click here to read 7 Sneaky Types of Duplicate Content That May Be Killing Your SEO

The Sales Email Manual: The A-Z of Writing Emails that Convert

No fancy intro here. For the past 10 years Sean have written sales emails for some of the biggest companies around. And he has distilled all that information into one manual.

Here’s what’s in the manual:

The only six emails in existence (and how to write them): Sean equip you with the pros and cons, the anatomy of each email and break down real life examples to drive it all home.
10 years distilled into 11,000+ words: Sean is not messing around. He wrote this to be the only resource you need to turn your email subscribers into customers.
Email templates from the pros: He make it all easy by giving you the templates that Ramit Sethi, REI, Dropbox, Brian Dean and SumoMe use to create every email.

If you want to write emails that convert (without paying for classes or reading a ton of books), you won’t want to miss this. Read here

The Proven Guide to Using Live Video to Build Your Personal Brand

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.

We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

As a professional, you can leverage live video to give your personal brand the same kind of lift.

You should strongly consider live video, given that by late 2017 video is expected to make up more than 70% of all traffic on the web.

Here’s how you can get the most out of live video to bolster your brand.

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