Learn how to leverage FACEBOOK for ecommerce with proper use of the Facebook Pixel. See how to get higher ROI and know exactly ad spend per add to cart + initiate checkout + purchase and any other pixel event you want to set. Take actions per add to carts + purchases per adset and ad. From there, optimize text + creative and ad types to determine how to get the most out of every single dollar spent
What makes a good Facebook Ads campaign?
It’s not your ad copy, not the ad image, not your ad audience. It’s the combination of nailing all of them.
Here are my all-time favorite 18 Facebook Ads that have brought the highest increase in campaign results time and time again.
What would you add to this list?
- Write a magnetic ad headline
- Create an irresistible value offer
- Present social proof
- Master the art of FOMO and urgency
- Use high-quality ad design
- Create colorful and contrasting ads
- A/B test lots of different ad images
- Create carousel ad campaigns
- Use videos instead of images
- Always add subtitles to video ads
- Create attractive landing pages
- Create a separate landing page for each campaign
- Keep the ad frequency under control
- Rotate your ads
- Emphasize the emotions
- Keep your ads simple
- Align your ad design with your branding
- Spice up your ads with emojis
Read the 18 Genius Facebook Ad Hacks for Winning Campaigns post here
5 Steps to Boost Your Traffic & Rankings with CTR Optimization
If you asked me to name a single most effective SEO hack, I’d say… Click-through rate optimization. Why?
First, a good CTR leads to higher rankings. It’s not just my experience: Google’s said it, and real-life experiments have proved it. The logic is simple: if lots of people click on the same result, it sends a strong message to Google: “this is the result that people love.”
Second, more clicks mean more traffic. Even for a #1 Google result, the CTR can range all the way from 5% to 90% – and it’s up to you to determine which it will be.
In today’s article on optimizing your search result for clicks, I’m sharing my top 5 tips that will help you boost your SERP CTR – and grow traffic and rankings with this single quick tactic.
Jump to the post to learn how to give your site and SEO boost with CTR optimization – and please let me know what you think in the comments!
How To Launch Your Ecommerce Business
Things are getting exciting. You’ve carefully evaluated your product idea and finally found a product to sell online. After searching high and low you’ve found your supplier, ordered samples, and discovered that they’re better than you could have expected. Finally, you’ve placed an order for your initial inventory and are just waiting for it to come in. What now?
Well, you’ve still got a lot of work to do because you’re in the pre-launch phase. It’s a critical time for every online store as it will set the tone for your business going forward. Welcome to the grind.
Launching your business without being prepared can be a recipe for disaster, that’s why we’ve put together this 10-point launch countdown to prepare your business for its launch to the world.
10. Prepare Your Social Networks
9. Get Your Email Marketing Ready
8. Launch Your Landing Page
7. Install Google Analytics
6. Do Your Keyword Research
5. Build Your Online Store
4. Decide On Your KPI’s
3. Know Your Shipping Strategy
2. Finalize Your Launch Promotion And Strategy
1. Launch
Click here to read the full post
5 Growth Hacking Tips to Grow Your Business in 2017
For small and midsized businesses, growth is always the goal. Maybe 2017 is the year you finally plan to take your industry by storm. When many business owners start planning for growth, they think: we need a marketing department.
But nontraditional companies like Facebook have actually forgone a marketing department in favor of a growth department. Growth hacking has helped startups achieve massive growth — and established brands and the bootstrapped alike can learn from their successes.
That’s why we interviewed the growth hacker marketing expert himself on this week’s episode of the Marketing Cloudcast — the marketing podcast from Salesforce. Ryan Holiday (@ryanholiday) apprenticed under Robert Greene, author of The 48 Laws of Power, and served as director of marketing for American Apparel. He’s founder of Brass Check and has advised clients like Google, TASER, and Complex.
Types of Social Media Content You Need to Use
Have you ever wondered what type of content you should share on social media?
Or where to find content that encourages your audience to like, share, click, and engage?
Like it or not: social media is here to stay.
Without a strong (and diverse) content strategy in place…
You risk falling behind.
Because here’s the reality:
If you don’t serve up what your audience is looking for, your competition will.
Here are 9 awesome types of content you can start using today on social media!
10 Rookie Mistakes Increasing Your Email Unsubscribe Rates
You hustle for every email address you collect. Guest posts, search engine optimization, giveaways, social media marketing…
You craft the perfect email, pack in a ton of value, and press the send button…
And CRASH. All that hard work you put in seems to come crumbling down.
Ahh, unsubscribes.
The online entrepreneur’s worst nightmare. And you’re right to be concerned. After all, when your subscribers hit that “unsubscribe” button, you’re literally losing money. Meaning your email unsubscribe rate is directly related to loss of money in your business.
If the lifetime value of of an email subscriber for your business is $500, that means when you send out an email and 60 people unsubscribe, you’re waving bye-bye to $30,000.
Ouch. And if you have a massive list and you lose more than that? It can hurt more than you think. I bet if you’re sending emails you’re losing subscribers every time you hit send. Want to stop the bleeding? We’ve got 10 proven ways to decrease unsubscribes (and keep your subscribers wanting more).
Ecommerce Landing Page Ideas To Help Increase Sales
Are you reaching your potential when it comes to converting your ecommerce visitors? – According to a recent Deloitte study, on average 54% of visitors abandon their shopping carts. – According to Marketo, approximately 96% of visitors are not ready to buy when arriving at your ecommerce landing page. With those odds stacked against you, are you doing as much as you can to seal the deal? By 2018, Ecommerce sales are expected to grow to more than $400 billion (projected by ): Wanna claim your piece of the growing pie?
Check out these 23 ecommerce landing page ideas that you can try out for yourself.…
Killer growth tactics for small businesses in 2017
We’ve all heard the statistics before, how anywhere from 50-80% of small businesses fail within their first few years of operation.
But not you right? I know you don’t want to become one of the statistics.
Why else would you be reading an article about 7 killer growth tactics for small businesses in 2017?
I know why…
It’s because marketing and growth is THE NUMBER ONE thing that small business owners struggle with.
In fact a whopping 76% of all business owners report facing marketing challenges, and that’s exactly what I want to help you start to overcome in this article.
I know that the headline “7 killer growth tactics” might be what got you here but the fact that you’ve landed on this page tells me you are on a hero’s journey, the journey of having your own business. You are the driving force behind the growth of any economy in the world, so give yourself a pat on the back first and let’s dive into ways you can crush it in 2017.
This blog post will start and finish with the same thing – the mentality of growth. Think about it – you have a business, you are learning and exploring. Inherently you have a winners mentality – but whether or not you’ll succeed depends on a number of things.
What I want to do here now is introduce you to 7 tactics that are quick and easy to execute on so you can get some quick wins and begin to add them into your weekly activities.
Best Kept SEO Secret: How to Get (Highly Targeted) Traffic with Long-Tail Keywords
Long-tails are a mysterious concept in the SEO space. We assume they are just long phrases with hardly any search volume – and yet, somehow, they make up 70% of all search queries.
In today’s post on long-tail keywords, we’ll look at what long-tails really are, how you can easily spot them, and what makes them the single most beneficial keyword type for your SEO campaign.
In the guide, Masha’ll also share 4 steps to find and target long-tails – the simple framework that our SEO team used to double (!) our own organic traffic.
